A Different Musical Approach:
“If I can only make a beat and send a track out, I don’t think I’d be interested in that. And I don’t think Ben [Macklemore] would be interested in that being his producer. I think it develops the whole interest of him wanting to work with me. That’s not the way both of us want to make records. Even though it’s super unconventional in the hip-hop world, it is conventional in other genres. Other genres that allow more composition. Rising and falling, and Ben is so naturally the type of MC that really rises and falls with his tone. And the way that he raps that it just makes sense that the music caters towards that.
“I was super hungry and particularly in the beginning phases in ’08, [Macklemore] has gotten out of rehab, and getting all the momentum he’s gotten from…it was just the right atmosphere to be motivated and to go in to make some shit that’s really different. It’s important as opposed to 16 there, and 16 there.”