SXSW 2013 is officially underway. If you aren’t there in Austin, Texas to catch all the new talent, Warner Music Group is hosting their The Warner Sound showcase live on YouTube. WMG and Nikon have enlisted hip-hop stars such as Macklemore and Ryan Lewis, Action Bronson and Rockie Fresh. We also get performances by Icona Pop, Blondfire, Charli XCX and Sirah, who are all set to hit the stage at The Belmont. Tune in below.

[via Miss Info]