XXL has been the world’s go-to-source for hip-hop news, reviews, and features on the game’s biggest artists for close to fifteen years now, and we’ve shown no signs of slowing down with franchise issues like the annual Freshman Class. We pride ourselves on our connection to hip-hop and as a valuable resource for fans of the genre.
On that same note, a publication we’ve always held the highest respect for in that regard is SLAM Magazine, which has always been an informative and interesting insider’s guide to basketball fans everywhere. While you might not think that SLAM and XXL have much to do with one another, rap and basketball has always interacted with a mutual love and respect – as seen at weeklong events like the NBA All-Star Weekend – and spill over into one another when it comes to fashion. Hip-hop fans love to look fresh with clean kicks just as much as basketball fans and players do.
To celebrate looking good and embracing fashion and footwear in both hip-hop and ball, XXL and SLAM have joined forced to create (for the first time ever) a custom Kings of the Game issue, featuring Mr. Rack City Tyga, Miami boss Rick Ross, and all-time NBA great Allen Iverson – all brought to you by the storied Reebok brand.
The exclusive mag will be on newsstands this weekend in NYC, and everywhere you buy XXL and SLAM starting next week. In the meantime, check out exclusive video from the cover shoot above, as well as alternate covers below.