‘DEMOS: The Web Series,’ featuring outtakes and interviews obtained during the making of the full-film, ‘DEMOS: An Independent Artist’s Guide to Success’ (streaming May 22, 2013 only on Dailymotion.com), gives artists and fans a unique look into the world of independent hip-hop and what it takes to make it big. Here, in the second of eight installments, Kendrick Lamar conveys how connecting with your fans is the most important part of your art.