Joey Bada$$ Named Creative Director of Ecko Untld.

Sure high school graduation may be the last thing on his mind as of late but, 18-year old MC Joey Bada$$ is surely keeping busy. In fact, he’s just added another title to his repertoire: Ecko Unltd’s Creative Director. During an interview with FUSE inside the Ecko Unlimited Clothing HQ, the Brooklyn rhymester revealed (accidently) that he was appointed Creative Director for the brand founded by Mark Ecko. “As soon as I got here, my manager got an opportunity from Ecko and then he got me an opportunity [over here]. So it’s definitely [like] everybody helping each other.”

 

In the video above, he previews his Pro Era line and talks about his relationship with the brand’s head honcho.