The past few years have seen an increase in brands tapping musicians, actors and designers for collaborations. The collaborations have gone beyond the usual “celebrity brand ambassador” or “celebrity spokesperson” roles with these stars now being appointed Creative Director for brands. The exact responsibilities of a Creative Director aren’t clearly defined, but they’re mostly responsible for the creative vision of a company. Jay-Z, T.I., Pharrell and most recently Joey Bada$$ have all been scouted by brands to be their Creative Directors. As we expect more of these creative partnerships to be announced in 2013, XXL takes a look at 12 rappers that could’ve been named Creative Directors.—Kai Acevedo