A Kanye West album rumor is never new. So the latest social media hype on Mr. West's supposed upcoming studio album, Rich Black American, though seems incredibly appealing, looks most certainly like a well-plotted hoax.

A photo showcasing an unclear album cover and a track listing, which includes guest features from likes of Pusha T, Frank Ocean, Beyoncé, Florence Welch, Skrillex (who has previously stated his involvement with 'Ye's next album) and Big Sean, make the image that much more convincing.

In addition, a song titled "Perfect Bitch," is on the track list, which Kanye has previously said via tweets that it's a song detailing his relationship with current girlfriend and soon-to-be mother of his child, Kim Kardashian.

Check out the image below to be the judge.