Five Unnecessary Recent Announcements in Rap

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  • #bigsean
  • Keef
    Hip-hop is in the Internet age full force. With that, comes an abundance of viral material from all of our favorite rappers. Some of the material, however, is just flat out, unnecessary. Here, <em>XXL</em> points out and examines Five Unnecessary Recent Announcements in Rap.<br />Editor's Note: This is an update to <a href="http://www.xxlmag.com/features/2012/08/five-unnecessary-recent-announcements-in-rap/#1">this original post</a>.
  • Big Sean
    Video to Announce Mixtape
    <iframe width="640" height="360" src="http://www.youtube.com/embed/bctk-2UA_7w" frameborder="0" allowfullscreen></iframe>A video to announce an album is one thing. A video to announce a mixtape is entirely different. Especially considering, Big Sean letting a python slither down his shoulders without the Detroit rapper saying single word, doesn't exactly say much.
  • 2 Chainz
    Artwork to Announce a Single
    Having Kanye West featured on your single is a big deal, but for 2 Chainz to unleash artwork catered to just the single feels a bit too much.
  • T.I.
    Music Video Teaser
    <object width="640" height="360"><param name="movie" value="http://www.youtube.com/v/FP-lfrUDOgk?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/FP-lfrUDOgk?version=3&hl=en_US" type="application/x-shockwave-flash" width="640" height="360" allowscriptaccess="always" allowfullscreen="true"></embed></object>This trailer for "Go Get It" is pretty dope, but why not release the entire video?
  • Rick Ross
    Video to Reveal Album Cover Artwork
    <object width="640" height="360"><param name="movie" value="http://www.youtube.com/v/j_OyXsxA4qA?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/j_OyXsxA4qA?version=3&hl=en_US" type="application/x-shockwave-flash" width="640" height="360" allowscriptaccess="always" allowfullscreen="true"></embed></object>Granted, Rozay's viral game is extremely on point, but dropping a video to unveil the cover artwork definitely feels like overkill.
  • DJ Khaled
    Video to Preview Album Photo Shoot
    <object width="640" height="360"><param name="movie" value="http://www.youtube.com/v/DQRGSqwrA1k?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/DQRGSqwrA1k?version=3&hl=en_US" type="application/x-shockwave-flash" width="640" height="360" allowscriptaccess="always" allowfullscreen="true"></embed></object>Actual photos from the album's photo shoot would suffice. Video, however? Unnecessary.
  • Screen shot 2013-01-03 at 7.53.08 AM
    UPDATED: Announcement to Announce An Album Title Unveiling Date
    It's no question that the Bawse Ricky Ross had one of hell of a year in 2012. So when he announced that he was going to announce his <em>God Forgives, I Don't</em> follow up on 1/1 to kick off 2013, it seemed like a good idea. However, as things didn't go according to plan, Rozay's since pushed back this unveiling date to January 7th—thereby turning what sounded like a good marketing scheme into simply a call of attention. <br /><br />Guess, we'll have to wait for the press conference to figure out the album's release date.
  • Screen shot 2013-01-03 at 8.56.00 AM
    Announcing a mixtape is one thing but, revealing the cover art for a 'tape before even dropping a single promo record or an actual release date just seems pointless.
  • jhwg624

    the Detroit anoucement was needed smd XXL

  • Eagle

    DJ Khaled, we’ve accepted that your fame stems from your ability to create COLLABORATIONS, but to think that we’re excited to see ‘behind the scenes’ footage….of your photoshoot? who do u think u are?

  • http://twitter.com/JediMasterOJ OJ THE KID

    so everything is just unneccesary ?? i dont see what harm a dope ass trailer/anouncement for the mixtape could possibly do .. nor a single artwork.! it’s called promotion. xxl is missing the point and this article was unnecessary. #rant

  • YN’s Revenge

    This article is unnecessary.

  • http://www.facebook.com/maysveryown719 Orlando Onsurez

    I actually like the Big Sean Mixtape Trailer and for the others I think they cool too. You XXLMAG be running out of stuff to post.

  • Will Murphy III

    Mixtapes are a big deal now, I’d say announcements are necessary…

  • B

    Say what U Want XXL Has A Point WIth This

  • georgekush

    dont you see that the girls arms form a eye her head your pupils much more going on tf why does sean have a snake on em this rap shit spooky….Come to death row

  • http://www.facebook.com/people/Lamar-Limitless-Legree/100000991098192 Lamar Limitless Legree

    big sean revolutionizing the game.. a mixtape can make and change a career and when you have that much hype .you should take advatage fans like that shit too..art work can make fans interested or no theres a new song about to drop without doing a video..and keep in mind (a picture can say 1000 words ) TI is building hype fans like teasers..fuck rick ross that nigga do to much..but look at were he at with it…smh

    XXL SHOULD UNDERSTAND, A ARTIST NEEDS TO BUILD HYPE . THIS LOOKS LIKE YALL HAVE NOTHING TO BRING TO THE TABLE.. HORRIBLE ARTICLE

  • OnlyFaDaReal

    Youtube Lil Neek/Don’t Mess Around. Also youtube Lil Neek/Spend the Night. If u real u gon feel da flow and skillz of dis nicca out of Louisiana!!! Check it out!!!

  • jhwg624

    seans mixtape is one of the most downloaded too