Casey Veggies Talks New Album, Roc Nation and Being Solo
BJ the Chicago Kid also isn’t someone who fits the L.A. vibe. Why did you choose to keep your features limited?
There’s not that many at all. BJ has always been a good friend of mine. He was singing on my first album, Sleeping in Class, back in 2010. I wanted him to be part of the project again and I felt like his vibe was perfect for that record. He just came and did those harmonies that matched perfectly. I just kept the features short because I had a vision for the music and most of it came together. Most of the songs were straight to the point from my perspective. I had a couple of features I wanted on the tape that I couldn’t get done. For the most part, everything came out how I wanted it.
You really wanted to showcase yourself as a solo artist.
That’s pretty much the concept of the project, trying to showcase your own sound. I think every artist might come to a point in his career where he wants to stand alone and really show people what he can do on his own. I kind of want to do that with this album. Let my fans know that this whole time that they weren’t supporting me for any reason. All the people that didn’t rock with me, they didn’t see the potential. Let them really see where I can go.
You sound comfortable in your own lane now. What changes have you started to notice since breaking away from Odd Future?
I’m definitely seeing a bigger picture. I feel like I am in a great position to step back and do things on my own and take my time. They always say it’s not about who gets on first, but who lasts the longest. That’s really what the main things on see. I think I am doing something that is organic and natural. It may take a little more time but in the end, it’ll mean the most.
You are pretty young, but you have a good understanding of what’s going on. Do you have any friction with any older hip-hop legends that think you don’t know any better?
Maybe not with a legend or somebody in my craft, but it happens a lot with people in everyday life. I just left the Audi dealership, I was just coming to pay for my rims. The lady was playing me to the left, not giving me any respect off the fact that I came in and appeared as a young man that maybe doesn’t know everything. I came to spend a few thousand dollars on some rims, so you got to show and pay respect. I would say that happens more in everyday life than it happens in the rap game.
The whole Peas and Carrots brand is growing.
The branding was always one of our strongest points. Now, everything else is getting stronger. The clothing. Then, we dropped the music. The music is still getting better. I think the fans are taking notice to that. We keep coming back with more and it’s always a different angle. It’s getting better and better.
What do you think the growth is coming from—your music or social media?
I think it is coming from the fact that we have been doing it for so long. We are young, but we have been doing it for like six years. People don’t really see that, you know? They don’t really realize that so we kind have fallen into our own now. Anytime you have been doing something for this long, you are kind of learning as you go. Now, we are falling into our own zone as a brand and as how we move as a team. I’m real happy with how everything is forming up after the last six months for us.
When we were planning on dropping clothes, I didn’t really know how they would do, but we dropped so many different designs and stuff. For my stuff, even like the first day, we got like 50 orders on the first drop. Even for my merch, that’s great numbers. When I see great numbers like that, I know that we have an operation going.
You signed a Roc Nation management deal. How does that feel?
I think it’s like having somebody look after what you are doing. You know you can do it on your own if you needed to. But, you always need somebody to look after and help you along the way. I think in the rap game, having somebody like Roc Nation behind you, should do nothing else but help you out. Especially, when you are an artist like me and you have your own team. You guys already work. You guys have your own formula together. We can just go to Roc Nation and show them what we do and we talk to Rich Kleiman at Roc Nation and he’ll tell us certain things about how they operate and how he would look at a situation or how he would do this. From there, we just put the grind together and come up with the plan. It’s not like you sign to Roc Nation and everything is going right. You go there, and it’s a process and you build up. I think we are all on the right path. It should be a strong year.
Would you drop your debut album independently or on Roc Nation?
When I drop my album, I’m trying to go major with it off the strength that we young and we are trying to go big while we got the chance right now. I think people will see a lot from me with that type of stuff in the next few months.