Kenoe’s discography runs deep. As a teenager, the Baton Rouge-born producer has linked up with the legendary No Limit Records in the late ’90s, and worked closely with C-Murder, Master P, Silkk The Shocker and others. Over the years, he has churned out numerous records with notable acts including B.G., Turk, Lil Flip, and more recently with Lil Wayne, Jay-Z, Kanye West, and Nicki Minaj. Now, overseeing his own production company, NightRydas Productions, with up-and-coming producers such as Snizzy (“Nightmares of the Bottom” by Lil Wayne) and Beat Bully (“So Sophisticated” by Rick Ross), Kenoe’s expanding his reaches and providing a plateau for young artists. As a hustling producer himself, he expands on the process it took to get a placement on Rick Ross’s latest, God Forgives, I Don’t. —Jaeki Cho (@JaekiCho)
XXLMag.com: How did you link up with Rick Ross?
Kenoe: I met Ross few times. When he first came out, I would bump into him. One time, I was on my way back from L.A. and I saw him at the airport just randomly. It was five in the morning. I talked to him then, and we exchanged numbers. I was like, “Man, I want to get you some beats.” And he was like, “I got Meek Mill coming in town, I got Wale. Call me tomorrow.” But you know how it is, we never got to link up. And his number had changed by then. I was like, “Damn, I missed him.” So during the time when Wayne was working on The Carter IV, I was pretty much over there with Wayne a lot at the Hit Factory. And Ross was shooting a video, a song with Birdman. So I walked up to him again, and told him, “I have some shit for you.” When I saw him, I went to my laptop immediately and put a CD together. I had gone through Khaled a few times trying to get some beats to Ross, I went through everybody. It was just a hustle. I was determined to get on Ross’s album. But to make the long story short, I put the beat in his hand.
How long did it take for you to hear a response?
They called me back months later asking me if that beat was available. And then I looked it up. They called me back in December when he was going to drop then. The first release date he had for it. So I’ve been on that since then. It ain’t nothing like this that stuck.
Did you get to hear the record before it was released
The crazy part about it, is that I never heard it. I just knew the beat was good. One of my producers, a guy named Crack Koke. Actually, his name is Got Koke. He’s from Mississippi. He’s on that “Pirate” joint with me. Beat Bully did “So Sophisticated.” I got him signed as well. I have a production company. It’s NightRyda’s Production, I have four producers. One of the guys is Snizzy, then I got Beat Bully, I have this other cat named Jones. He’s been working with A$AP Rocky. He has a few records for Wayne. We working, man. We collectively make our beats. And everybody got placements. The main ingredient of it is me. I actually go out, and through my relationships, I relentlessly hustle and try to get on these projects.