Not only did the Atlanta rapper release his debut album, Based on a T.R.U. Story, yesterday—and it’s expected to debut at No. 1 on the Billboard 200, but he also inked a publishing deal with Reservoir Media earlier this month.
According to a press release, the deal includes a 200-plus song catalog as well as his new album.
“I was introduced to 2 Chainz by Def Jam’s Senior Vice President of A&R, Sha Money, who had just signed him,” said Reservoir Senior Vice President of Creative and Business Development Faith Newman. “I loved that 2 Chainz was a veteran of the business, with a new major label deal, but underground at the same time. He has a unique flow, look, and persona, and you feel that charisma when you meet him in person.”
“I see 2 Chainz as a career artist,” Newman continued. “He has already developed into a cultural tastemaker. He can easily expand into otherventures like acting or product endorsement. His social media presence is pretty astounding; some days he averaged more than 300 new Twitter followers an hour. He’s also a great live performer who knows how to work a crowd.”
Hip-hop’s current go-to feature guy echoed the enthusiasm. “The key to my success has been building a stellar team of hand-selected people with the skill and know-how to match my vision,” the rapper said. “I look forward to a long and prosperous relationship with Reservoir’s exceptional group of professionals. Artists depend on strong publishing representation and today, I believe I have secured that.”
2 Chainz’s Based on a T.R.U. Story is available now.