Jay-Z and His Many Business Endorsements

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    Jay-Z had it right on his remix verse to Kanye's 2005 hit "Diamonds From Sierra Leone," on which he rapped: "I'm not a businessman, I'm a business...man."<br /><br />Just recently, the hip-hop mogul teamed up with Duracell and Powermat for an initiative dubbed “Wireless Power Nation,” which will allow cell phone users to charge their mobile devices by simply placing them on a Powermat-powered surface wirelessly. This comes after Jay was named "Director" of the new Brooklyn Nets Arena, among many other ventures throughout the years. <br /><br />Taking that into perspective, XXLMag.com took a look back at Jigga's many endorsement deals. <em>Sweet...</em>—<em>XXL Staff</em> (<a href="http://twitter.com/#!/XXL">@XXL</a>)
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    Rocawear
    <br /><strong>Title:</strong> Co-Owner<br /><strong>Year:</strong> 1999<br />Started in 1999, Rocawear is formed between Jigga and his former friend/business associate Damon Dash. After it’s launch, Rocawear quickly becomes the go-to brand for “street-savvy” consumers and eventually expand its reach worldwide, boasting offices in the UK, Japan, Canada and Europe. In March 2007, brand management company Iconix Brand Group Inc. bought the clothing label for approximately $204 million in cash.
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    Reebok
    <br /><strong>Title</strong>: Endorser<br /><strong>Year:</strong> 2003<br />In 2003, Jay-Z put Reebok back on the map after endorsing the sneaker line and thus becoming the first non-athlete to have a signature athletic footwear collection called the S. Carter Collection by Rbk.
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    40/40 Club
    <br /><strong>Title</strong>: Co-Founder<br /><strong>Year:</strong> 2003<br />Together with business partner and longtime friend Juan Perez, Jay opens his first, of two, all-American sports bar and lounge in New York City’s Chelsea area. The second opened up in Atlantic City.
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    Brooklyn Nets
    <br /><strong>Title</strong>: Part Owner, Director<br /><strong>Year:</strong> 2004<br />After New York real estate developer Bruce C. Ratner, who wanted to move the NBA’s New Jersey Nets team to an arena in downtown Brooklyn, reached a tentative agreement to acquire the team for approximately $300 million, Jay-Z among other investors invested shares into the relocation project thus making the Brooklyn rhymeslinger a part-owner. Renamed the “Brooklyn Nets,” the team will playing at their newly built Barclays Center arena in the Prospect Heights section of Brooklyn this coming September, with Jay being named director for the arena.
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    Carol’s Daughter
    <br /><strong>Title</strong>: Investor<br /><strong>Year:</strong> 2005<br />Aside from running a record label (Def Jam Recordings), clothing brand (Rocawear) and nightclub (40/40)—not to mention prepping his Kingdom Come comeback album—Hov decided to spread love the Brooklyn way and invest in Lisa Price’s Brooklyn-based beauty line: Carol’s Daughter.
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    Budweiser Select
    <br /><strong>Title</strong>: Co-Brand Director<br /><strong>Year:</strong> 2006<br />In 2006, Anheuser-Busch’s Budweiser Select announced that Jay-Z would become their new co-brand director, adding on to his lengthy resume. The press release from Budweiser stated that the hip-hop mogul would be “involved in providing direction on other upcoming Budweiser Select television ads, radio spots, print campaigns and several high-profile events.”
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    Hewlett-Packard (HP)
    <br /><strong>Title</strong>: Spokesman<br /><strong>Year:</strong> 2006<br />Hewlett-Packard finds Jay-Z for its 60-second TV advertisements.
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    J Hotels
    <br /><strong>Title</strong>: Investor<br /><strong>Year:</strong> 2007<br />Invests in J Hotels with hopes of building a high-end hotel in Chelsea, along with business partner Charles Blaichman. However, Hov would lose the property to foreclosure after Blaichman couldn’t get a loan to finish the project.
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    The Spotted Pig restaurant
    <br /><strong>Title</strong>: Co-Owner<br /><strong>Year:</strong> 2007<br />Alongside Bono, Mario Batali among others, Jay signs on to become an official co-owner of the popular hotspot located in the Meatpacking District in New York City.
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    Translation Advertising
    <br /><strong>Title</strong>:Co-Founder<br /><strong>Year:</strong> 2008<br />Jay and marketing executive Steve Stoute teamed up to launch new ad agency, Translation Advertising. According to a report in the New York Times, the agency will operate as part of Translation Consultation and Brand Imaging, which Stoute.
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    “Fela!” (on Broadway)
    <br /><strong>Title</strong>: Co-Producer<br /><strong>Year:</strong> 2009<br />In 2009, Hov, alongside Will and Jada Pinkett Smith, sign on to co-produce the musical “Fela!,” which celebrates the late Nigerian star Fela Anikulapo Kuti.
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    Armand de Brignac’s Ace of Spades
    <br /><strong>Title</strong>: Endorser<br /><strong>Year:</strong> 2009<br />After brushing Cristal and their “racist remark” off his shoulders, Jay aligned with Armand de Brignac for Ace of Spades champagne, which became ranked #1 in the world in 2009, after taste tests.
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    Buffalo Boss
    <br /><strong>Title</strong>: Investor<br /><strong>Year:</strong> 2011<br />Jigga had his eyes on wings in 2011, as he invested in the Buffalo Boss restaurant in downtown Brooklyn—not far from the newly built Barclays Center. The restaurant, ran by Jay’s cousin Jamar White, reportedly experienced a 60% increase in sales after the mogul became an investor.
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    Powermat Technologies
    <br /><strong>Title</strong>: Investor/Promoter<br /><strong>Year:</strong> 2012<br />After becoming a spokesman for Duracell Powermat earlier this year, 2012, the music mogul teams with Duracell and Powermat for the “Wireless Power Nation,” which will allow cell phone users to charge their mobile devices by simply placing it on a Powermat-powered surface wirelessly.
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    Viddy
    <br /><strong>Title</strong>: Investor<br /><strong>Year:</strong> 2012<br />Along with Will Smith and Shakira, Jigga signs on as a financial backer/partner for Viddy, a new video-sharing app for the iPhone that lets users upload 15-second videos, add special effects and then publish to share with friends.
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    D’usse Luxury Cognac
    <br /><strong>Title</strong>: Endorser<br /><strong>Year:</strong> 2012<br />Expanding into the cognac business, Jay launches D’usse cognac, which is being produced by Bacardi and expected to be Hennessy’s competition.