DJ Khaled Talks Running We The Best, Not Being Afraid to Release Music

Some CEOs have their young artists waiting in the wings to release a debut album until they feel like the LP will be a bona fide blockbuster. DJ Khaled has a very different philosophy.

He wants to make the hottest music possible and put out projects regardless of what sales numbers indicate. He feels consistency builds careers.

“Over here at We the Best,” Khaled, sitting with Ace Hood in his Miami studios began to explain to XXLMag.com, “we’re not afraid to put out albums.”

“Its not about how many records we gonna sell, its about we’re gonna strive to be the best,” he added. “If [Ace] puts out three albums, it might take the fourth one to sell a million copies. It might take the fourth one to sell gold copies. It doesn’t matter. It’s about putting the records out.”

The New Orleans native, turned Miami-based music maven adds that labels shouldn’t be fearful to put LPs out.

“You can’t be afraid to put the albums out,” Khaled continued. “That’s the only way they gonna get to know you. So when his story is told, from his first to his fifth to his seventh album, he’s got a great story. Look at he growth, look at the accomplishments. That’s how I look at it. You can’t be afraid to put that bitch out. It’s music. Put that bitch out, then make another one.”

The next album coming from We The Best is Khaled’s second LP from his Cash Money Records deal, Kiss The Ring. That’s due in August. Meanwhile Ace’s fourth album is currently in production.—Shaheem Reid

  • TruthBeTold

    of course khaleds not afraid to put albums out, HE DOES NOTHING. what the fuck kinda story does a tool like khaled have to tell? from my perspective its pretty easy to take credit from TALENTED people like ace, drake, whoever else for doing absolutely nothing but arrange songs in an album, he doesnt even produce beats. Other than the few times he actually dj’s with real turntables , hes a useless piece of hype shit like drama.

    • NAPTOWNNUISANCE

      I couldn’t agree more with you. You pretty much have it on point. Khaled needs to get the facts straight, he isn’t runnin with the best, he is running with the most over hyped disposable machine marketed music.
      This crap is flooding the air waves at a no limit pace and soon their stars will burn out just like every other previous ” new thing” rap phase. And man I can not wait till this goes away, thank god lyric driven hip hop is back on the rise.

      • Afi K. James

        Sadly it’s not gonna happen anytime soon, khaled has got a point here.
        as terrible as he is.
        and Yes I Want lyrical rap to come back, but I Want someone who believes in the supremancy of this genre.

        • NAPTOWNNUISANCE

          Well it looks like Eminem believes in lyrical hip hop or he wouldn’t have started shady 2.0 with signing the monster that is Slaughterhouse and up and coming Yelawolf who is also a beast in my eyes.Then you still have some very lyrical legends who are still in the game who are releasing new albums.

          • rafi

            TDE is better then slaughterhouse

  • TruthBeTold

    btw this guys mcdonalds hype man too, i actually hope he has a heart attack, dudes like this are destroying the rap game.

    • Afi K. James

      Khaled’s not the only person that is destroying the rap game, you got 50 cents/lil wayne and the rest of them that are causing much of the destruction of this rap genre as khaled, let’s face it, rap has been going downhill for the last 16 years ever since we lost tupac and notorious b.i.g.

  • BabyBoy

    THIS ARAB MAN IS SOOOOO ANNOYING

  • Boss

    We need more lyric driven hip hop. The youth are getting dumber by the second. Also is it me, or is khaled trying to push Ace Hood hard! Khaled,face it, homie is trash. I didnt even know he had 3 albums. You know it didnt go gold or plat cuz if it did dude would be talking super shit on records. If it wasn’t for khaled you wouldn’t see this dude on tracks with “stars” of hip hop…

    • Afi K. James

      But they have to believe in their love for music and this genre.
      not go in it.

      That’s why I Respect rappers like Nas, cause they truly believe in their love for music and hip-hop.

  • http://www.twitter.com/td_francis1real td francis

    im so glad i saw these comments cuz I’m all about lyrics and thats my goal to bring it back even if i gotta do it alone you guys inspired me with those comments this is why i won’t quit no matter what

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  • JUST TRACEY

    “(Ey3) can’t take back the words (Ey3) never said………BADU VERSION…….LUPE