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XXL‘s SXSW Diary, Day 4: Mission Impossible

Thursday March 15, 2012… 5:06 p.m.
As soon as we get to LZR, I spot Stalley and grab him for an impromptu interview.

Thursday March 15, 2012… 5:20 p.m.
We bump into TJ Chapman, B.o.B’s other manager, and I bring up that I just spoke to B. Rich about an interview. He says he’ll make sure it happens.

Thursday March 15, 2012… 5:28 p.m.
Adam spots Trae Tha Truth by an SUV and walks over to talk to him.

Thursday March 15, 2012… 5:30 p.m.
The window to the SUV rolls down and reveals that T.I. is inside the car.

Thursday March 15, 2012… 5:32 p.m.
I tell Adam to ask Trae if we can take a photo of him and T.I. for our diary.

Thursday March 15, 2012… 5:37 p.m.
Trae introduces Adam to T.I. I introduce myself and ask Tip if we can get a quick five minute interview with him. He refers me to Clay from Grand Hustle. Clay assures me it won’t be a problem. He tells me to stick around to make sure we can knock out the interview once Tip is done with prior commitments. He’s scheduled for interviews with MTV and FUSE I believe.

Thursday March 15, 2012… 5:43 p.m.
We walk in with Tip, but there’s apparently been some kind of delay with his first interview. “Here’s what we’re going to do,” Clay tells Tip. “Let’s head back to the trailer and you can do XXL real quick.” Clay’s a man of his word. We head inside the trailer and knock out get the interview done.

Thursday March 15, 2012… 6:00 p.m.
We head back inside and start looking for Wale, but notice that B.o.B is here. TJ tells me we can make the interview happen as soon as he’s done with FUSE.

Thursday March 15, 2012… 6:15 p.m.
We meet up with B.o.B and conduct an interview. These guys are on point.

Thursday March 15, 2012… 6:28 p.m.
We head out and see DJ Drama on the way out. We chop it up for a few minutes and then decide to head back to the Woodies. It turns out Wale didn’t make it to sound check. We’ll just catch up with him later.

Thursday March 15, 2012… 6:30 p.m.
I realize that I forgot my bag in T.I.’s trailer. We head back immediately and thankfully his vehicle is still there. Michael Kyser from Atlantic Records jokes, “You gotta leave your bag in here.” I’m not allowed to just walk back into Tip’s trailer of course. The gigantic bodyguard asks me to describe my bag. Luckily, he finds it quickly.

Thursday March 15, 2012…7:30 p.m.
On the way back to the Woodie Awards we walk through 6th Street and bump into Jon Connor’s promotional team. Good job!

Thursday March 15, 2012… 8:00 p.m.
Back at the Woodies we meet up with Mac and Artie. “XXL group hug,” Mac jokes as he sees me and Adam. We hang out with Mac and talk about everything from his next mixtape to Blue Slide Park‘s reviews.

Thursday March 15, 2012… 9:00 p.m.
Mac hits the stage.

Thursday March 15, 2012… 9:13 p.m.

We went on to interview Mac and then Adam and I split up to attend the Warner Music Sound showcase and the DeWeezy launch, respectively.

[Read Day One of XXL‘s SXSW Diary, Here]

[Read Day Two of XXL‘s SXSW Diary, Here]

[Read Day Three of XXL‘s SXSW Diary, Here]

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