All week, rappers and industry insiders patiently waited on the highly buzzed about Shady 2.0 Showcase, for which first-time South By Southwest performer 50 Cent was set to headline and perform his 2003 seminal debut, Get Rich or Die Tryin’ in its entirety.
Backed by a live band and with loyal G-Unit soldider Tony Yayo serving as his hype man, ‘Fif immediately drew cheers with his opening track, “What Up Gangsta.”
Part of Get Rich‘s appeal upon its release nine years ago was that it hardly featured any skipable tracks, but the crowd was particularly enthused during renditions of “Many Men,” “Heat,” “If I Can’t” and “Back Down.” Eminem emerged to perform his stealing verse on “Patiently Waiting” and then again for his verse on “Don’t Push Me,” sans Lloyd Banks.
Earlier in the night, lyrical super group Slaughterhouse took the stage for a brief set. The quartet performed songs like “Microphone” from their self-titled debut as well as tracks from their upcoming LP, including fan-favorite “Hammer Dance” in addition to Joe Budden’s “Pump It Up” and Bad Meets Evil’s “Lighters.”
Action Bronson, ScHoolboy Q and Big K.R.I.T. also performed to make for a well-rounded showcase. The event will definitely go down as one of SXSW’s best events. —Carl Chery @XXLCarl