Snoop Dogg will be taking his talents into the cigar business.

Early Thursday (January 12), the rapper revealed that he will be partnering with new premium quality tobacco cigar brand, Executive Branch to produce the Executive Branch Cigarillos.

"Throughout my career I have been lucky enough to travel the world and try all different types of tobacco products," the Doggfather said via a statement. "During my travels throughout South America and the Caribbean, I was fortunate to encounter this tobacco company, Executive Branch and was so impressed by their commitment to quality [far superior than all others], I knew I had to bring them to the States for all my fans to enjoy.”

The Executive Branch Cigarillos will be sold for $0.99 a pouch, with two cigars per pouch and will be available for sale during this year’s Coachella Valley Music and Arts Festival where Snoop will be headlining the final day with Dr. Dre.

"Throughout 2012, we plan on releasing new styles and flavors, in which I will be working with [Executive Branch] to make sure all products are up to Snoop Dogg standards.”—Ralph Bristout