http://www.xxlmag.com/news/2011/11/b-o-b-challenges-rappers-to-donate-to-charity-video/?utm_source=rss&utm_medium=rss&utm_campaign=b-o-b-challenges-rappers-to-donate-to-charity-video Hip-Hop On A Higher Level Thu, 20 Jun 2013 00:00:00 +0000 hourly 1 http://www.xxlmag.com/news/2011/11/b-o-b-challenges-rappers-to-donate-to-charity-video/#comment-2478403 Preston Johnson Mon, 21 Nov 2011 19:42:17 +0000 http://www.xxlmag.com/?p=170426#comment-2478403 Rapper B.o.B. displays a great example of positive and successful public relations. The principle is building your image with the public before you are being attacked. B.o.B. donates a significant amount of money to charity and encourages other entertainers to do the same. The event draws positive attention from a local radio station and even an appearance on a national magazine’s web site. Entertainers and other public figures are always in a position to have their image attacked. When they are proactive in building their appearance before they make any mistakes, the public is much quicker to forgive when they mess up.

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