B.o.B Challenges Rappers to Donate to Charity [Video]

  • http://www.reverbnation.com/prestonmusic Preston Johnson

    Rapper B.o.B. displays a great example of positive and successful public relations. The principle is building your image with the public before you are being attacked. B.o.B. donates a significant amount of money to charity and encourages other entertainers to do the same. The event draws positive attention from a local radio station and even an appearance on a national magazine’s web site. Entertainers and other public figures are always in a position to have their image attacked. When they are proactive in building their appearance before they make any mistakes, the public is much quicker to forgive when they mess up.