Nas’ “Nasty” Videographer Jason Goldwatch Talks Art

1 of 8
  • #Jason Goldwatch - Homepage
  • #Jason Goldwatch - Featured
  • Jason Goldwatch-intro
    <strong>Jason Goldwatch Talks Art</strong>
    Inheriting his love for everything visual from his artistic father, video director/photographer Jason Goldwatch started making videos at the age of 14, only to find himself working with some of hip-hop's biggest names nearly a decade later. Some of his work includes Common's "1999," Ludacris' "Blueberry Yum Yum," Dilated People's "Worst Comes to Worst," "The Roots "Dear God 2.0." and, most recently, Nas' "Nasty," among a slew of others. <br /><br />After the release of "Nasty," the first visual for Nas' new upcoming album <em>Life Is Good</em>, on Wednesday ( October 12), the San Francisco-born artist felt the need to expand on some of the images his genius choice for the clip.<br /><br />Here, JG chats with <em>XXL</em> about some of the imagery featured in "Nasty" and breaks down the relevance of each. Oh Snap! —<em>Amber McKynzie</em>
  • Jason Goldwatch
    "Part of my shit about making videos is trying to go to real places and make it as authentic as possible, and travel as far into whatever we’re doing as possible. With the Jay Electronica shit, we fucking went around the world. We [were] trying to do that when we got to the projects with [Nas’] peeps to set him in with sort of, I mean for lack of better term, the community and figure out who could help us. I needed six kids, and I needed an old homeless person. I needed an old lady, and I needed some kids on bikes. It’s like I got in early and settled in and sort of found the right people. The dude with that tattoo was the guy that ended up sort of being our mayor for the day. He was hooking us up with people and finding kids. And, like, we needed a crackhead. He got us a real crackhead, and he ended up disappearing; but, he was the guy. So, him and I were hanging out just chilling, you know? Nas hadn’t show[n]up yet. [The mayor] was peeping on my tattoos, and I was peeping on his. Eventually, we started taking a couple flicks."
  • Jason Golwatch-1
    "Our art direction or whatever was just something that seemed…A lot of times for me, when I do a video I’m fucking awake at three in the morning. Fucking bong ripped and tripping out. I’m like watching movies on mute, and looking at books and photos. Just tripping out. Trying to get the best shit out of myself. And, I don’t know, somebody had done a piece for the photograph with cups on one of those hurricane events. I was like, “Fuck! That’s right. This looks so dope.’ So, you know, I had the art girl – Literally the night before the shoot – I had the art girls pick up 200 red cups, and then we just settled in and picked a spot on the fence. I didn’t know if we were going to say New York or what the fuck we’re going to do. We were just like, “Yeah, QB would be perfect.” Rest in piece maybe. But, we did Queensbridge, which looks ill."
  • Jason Goldwatch-2
    "He was just some cat around the corner. When you’re a director, you usually work with a director of photography (DP) or a cinematographer. I’ve worked with cinematographers, and also just because my dad’s a photographer I grew up developing the film that I took. I’d go out, take pictures and go develop my own film with my pops. I always frame up my shit tight, and I’m always looking at shapes and just tripping out every frame, you know? So, just in that mindset with being places, going to be standing around and the whole fucking – Some homeless man with his head all cut up. And, I’m like, Damn, that’s a beautiful image. Like, why am I not taking advantage?"
  • Jason Goldwatch-3
    "The day before we shot the video we went out and scouted a location; then we were up in my dukes’ crib where we shot the end of the video. Anyway, [we’re] running through the building and we’re just scouting around, and [Nas’] third verse is where we needed to figure out how to breakdown this building. So, I needed a couple turns. I needed an elevator [and] I needed a couple different looks at this one place. We end up going up to the roof, and that was the view – and the train, every couple of minutes, interrupting. I was just like, “Damn, what a fucking beautiful day.” So, I just knocked a couple off. It came out dope."
  • Jason Goldwatch-4
    "He was just dude. You know? Eventually, once Nas showed up and was sort of getting his look straight we had a little talk. He was maybe five or ten minutes away. A whole group of people – we started placing them on the street. He was just a dude that lived in the neighborhood. He was like the oldest cat when I picked him. He had the cool face. We put him in the wheelchair and wrapped him up in the blankets and took his shoes off, and just put him into the homeless attire. While we were there – like I said, I like to get into places and get real authentic shit and capture that. So, we were sitting there. We had no permits. We had – the laws in New York, if you don’t have speakers for your playback and you don’t have lights on stands or cameras on a tripod, you can shoot anywhere you want. So, the police, sort of came by once and looked at us and drove by real slow. And, I was like, ‘Damn, you know you guys going to fuck up my shot unless you want to be in the thing for the whole time.’ ‘Cause, you now what I mean, we’re going to do this a bunch of times. So they left and then they came back, and I actually walked up to the dude in the wheelchair and took a couple pictures of him, just with the cop parking behind him. He didn’t even know the cop was back there. He made a finger."

Recommended for You

Around the Web

Best of XXL

  • lesotho

    Real nice work! The video is really good and look authentic to the environment.

  • diastasis recti

    hello there and thank you for your info – I have certainly picked up something new from right here. I did however expertise some technical points using this website, since I experienced to reload the website many times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and can damage your high quality score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and can look out for a lot more of your respective intriguing content. Ensure that you update this again soon..

  • Hundar

    There are certainly a variety of particulars like that to take into consideration. That may be a great level to deliver up. I offer the ideas above as common inspiration however clearly there are questions like the one you bring up the place the most important factor will likely be working in trustworthy good faith. I don?t know if finest practices have emerged round things like that, however I am positive that your job is clearly recognized as a good game. Each girls and boys feel the influence of just a moment’s pleasure, for the rest of their lives.

  • Top iPhone Apps

    Great website. A lot of useful info here. I am sending it to a few friends ans also sharing in delicious. And naturally, thanks for your effort!

  • how to calculate due date

    I’m impressed, I need to say. Actually rarely do I encounter a weblog that’s both educative and entertaining, and let me tell you, you’ve got hit the nail on the head. Your idea is excellent; the issue is one thing that not sufficient individuals are talking intelligently about. I am very completely satisfied that I stumbled throughout this in my search for one thing referring to this.

  • Piriformis Stretch

    Good write-up, I’m normal visitor of one’s blog, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.

  • Transverse Abdominis

    Thanks for this article. I’d personally also like to convey that it can often be hard if you find yourself in school and just starting out to establish a long credit score. There are many students who are only trying to make it through and have an extended or beneficial credit history can sometimes be a difficult point to have.

  • chat x

    Do you have a spam problem on this website; I also am a blogger, and I was wanting to know your situation; many of us have created some nice procedures and we are looking to trade techniques with other folks, please shoot me an email if interested.

  • what are penny stocks

    In these days of austerity along with relative panic about having debt, many people balk about the idea of using a credit card to make acquisition of merchandise or perhaps pay for a trip, preferring, instead only to rely on this tried as well as trusted method of making payment – cash. However, if you have the cash there to make the purchase fully, then, paradoxically, that’s the best time for them to use the credit cards for several reasons.

  • Verdun

    My spouse and I stumbled over here by a different web address and thought I should check things out. I like what I see so i am just following you. Look forward to looking over your web page yet again.

  • yellow mucus

    I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to construct my own blog and would like to find out where u got this from. appreciate it

  • Kiss Nails

    Hello this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding expertise so I wanted to get advice from someone with experience. Any help would be greatly appreciated!

  • ESR blood test

    Thanks for the ideas you have provided here. Also, I believe there are many factors which will keep your auto insurance premium down. One is, to take into consideration buying cars that are from the good listing of car insurance businesses. Cars which might be expensive are usually more at risk of being snatched. Aside from that insurance policies are also in line with the value of your vehicle, so the higher priced it is, then the higher the premium you make payment for.

  • Diastasis

    I would like to thnkx for the efforts you’ve put in writing this web site. I’m hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has encouraged me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a great example of it.

  • Tubular Adenoma

    Great goods from you, man. I have understand your stuff previous to and you are just too great. I really like what you’ve acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still care for to keep it smart. I can’t wait to read far more from you. This is actually a wonderful website.

  • Purple Hair Dye

    Pretty section of content. I simply stumbled upon your website and in accession capital to assert that I acquire actually enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I success you get admission to persistently rapidly.

  • two toned hair

    Nice post. I was checking continuously this blog and I’m impressed! Very useful info particularly the last part :) I care for such info a lot. I was looking for this particular information for a long time. Thank you and best of luck.

  • Femur fracture

    Thank you for another great article. Where else could anyone get that type of information in such a perfect way of writing? I’ve a presentation next week, and I am on the look for such information.

  • AKO Army

    Woah! I’m really loving the template/theme of this website. It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between usability and visual appeal. I must say you have done a amazing job with this. In addition, the blog loads extremely quick for me on Chrome. Superb Blog!

  • Benign Tumor

    Hello there, I found your site via Google at the same time as searching for a related matter, your website got here up, it seems good. I’ve bookmarked it in my google bookmarks.

  • Homologous Chromosomes

    I do agree with all the ideas you have presented in your post. They are really convincing and will definitely work. Still, the posts are very short for newbies. Could you please extend them a little from next time? Thanks for the post.

  • XBOX 360

    Perfect layout! How did you get it?

  •;u=124157 Phlegm in Throat

    This is definitely very intriguing, You’re an incredibly skilled tumblr. I’ve become a member of your feed and will enjoy seeking more within your great post. Also, We have contributed your web site in my social companies!

  • Theraband Exercises

    Appreciate you regarding another informative website. Where different could My spouse and i get of which sort of information written in such a perfect way? I’ve some sort of project which We am just now working for, and That i have been to the check for such info.

  • Canon MP620

    magnificent details altogether, you just attained a brand new visitor. What can you recommend in regards to an individual’s post that you choose to made some nights ago? Any favourable?

  • nfs world hack

    I believe this is among the most vital information for me. And i’m glad reading your article. However want to observation on some normal issues, The website taste is great, the articles is in point of fact excellent : D. Just right activity, cheers

  • broccoli nutrition

    Today, with the fast chosen lifestyle that everyone leads, credit cards have a huge demand throughout the market. Persons coming from every area are using credit card and people who not using the credit card have prepared to apply for even one. Thanks for expressing your ideas about credit cards.

  • Robert Varagona

    As a Newbie, I am continuously searching online for articles that can aid me. Thank you

  • Annice Croes

    Great blog here! Also your site loads up fast! What web host are you using? Can I get your affiliate link to your host? I wish my website loaded up as fast as yours lol

  • Hipolito M. Wiseman

    Heya i’m for the first time here. I came across this board and I find It really useful & it helped me out much. I hope to give something back and aid others like you helped me.