Jay Electronica had the Internet going nuts yesterday (October 10) after taking to Twitter to announce that he was dropping a new record called “Call of Duty.” [Listen here]
The Roc Nation signee was able to use the social networking site to link up with Mobb Deep, and group member Prodigy ended up adding a verse and hook to the song, which was then released later that night.
While many of the tweets documenting the recording process have since been removed, Electronica took to his Web site, eyeofelectronica.tumblr.com today to speak on the experience.
“[I] wouldn’t have believed it myself if [I] hadn’t experienced it,” he wrote. “Within just 24 hours, [I] wrote a record to give away online, summoned the legendary Infamous Mobb Deep via out of the blue tweets and we released a record together. I became a trending topic [w]orldwide within [three] minutes of its release and actually penetrated radio. Just heard the news that the Great Zane Lowe will premiere the record in the United Kingdom tonight as ‘The Hottest Record In The World.’
“All of the above is attempted daily by major music corporations who have teams of [people] spending excessive amounts of money and still fall short of the goal,” he added. “My methodology is quite different, but we must agree… it works. [A]nd on a pretty consistent basis. [W]ith exponential growth. [E]very. [S]ingle. [T]ime.
Apparently the song will not be appearing on his forthcoming album, Act II: Patents of Nobility.
“This isn’t even a single, or even a song from my album,” he explained.“[I]ts just a dope ass beat, with some (extra) dope rhymes from me and [two] of [m]y favorite hip hop artists of all time, who woke up yesterday not even knowing they’d be on a record with me a few hours later.”
Today, Jay has been reaching out to the Mobb’s fellow Queensbrigde rap partner Nas on Twitter to get in the studio.
“@Nas i heard you was in nyc through the grapevine,” Jay posted close to 30 minutes ago. “Lets connect like RZAnem on Watch The Throne (sic).”
Fans have their fingers crossed. —Elan Mancini