Hey Kanye, What’s That Jacket, Margiela?

“Niggas in Paris” is arguably the internet’s favorite joint off Jay-Z and Kanye West’s Watch the Throne album. On the record produced by Kanye West and Hit-Boy, Yeezy spits, “What’s Gucci my nigga?/What’s Louie my killa?/What’s drugs my deala?/What’s that jacket, Margiela?” We totally get the Gucci, Louie and drug references, but Margiela? Hold up, what’s that? We here at XXL consider ourselves fashionable people, but ‘Ye lost us with that one. So much so that it drove the braintrust at XXL to do our homework and this is what we came back with.

Martin Margiela is a Belgian fashion designer who studied under the tutelage of Jean Paul Gaultier before rolling out with his own line of fine threads, including coats, jackets, pants, shirts and leather outerwear.

Now, those of y’all who didn’t know—and us here at XXL—know what ‘Ye is talking about when he says, “What’s that jacket, Margiela?”

Peep some of the designs.

Shoot, Margiela should make Kanye his own jacket after that plug.

We think Kanye would feel a Margiela joint like this. What y’all think?

  • Shark

    Jay and Ye have been touting and wearing Margiela for a while. Nothing new. Jay’s “I’m in Maison, Ah, Martin Margiela” on Run This Town, for example.

    • matt milano

      yea i was about to write that ;)

  • jdot

    ^^^ what he said.. lol u guys definitely are that fashionable if you didn’t know who Margiela is. you guys should peep lines from years back before they were sold to Diesel…. quality has def declined as a result.

  • jdot

    are NOT*

  • Allegrado

    WTF…A jacket made of gloves…Amazing…but what if I’m wearing the jacket made of gloves and I don’t have any gloves? Now my hands are cold. What am I gonna do… can’t rip off any gloves on my jacket…its too damn expensive…and the rent is too damn high. I think I’ll make jeans made out of bras.

  • Iz

    When I first heard this line I thought he was saying “what’s that jacket Cruella”.

    I kind of wish he had been.