Five Trends Watch the Throne Is Likely to Start

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  • kanyewestfeature1
    That Shit Cray...
    One of Kanye's lyrics is once again becoming part of pop culture's lexicon. "That shit cray," as Kanye periodically spits throughout "Niggas in Paris," became the newest slang term of the moment only hours after <em>WTT</em> finally hit stores.
  • frankoceanfeature
    Frank Ocean Will Become An In-Demand Hookman
    Frank Ocean's been buzzing in hip-hop circles for months, but aside from being featured on MellowHype's <em>Blackened White</em> and Tyler, the Creator's <em>Goblin</em>, the New Orleans-bred singer hadn't appeared on too many rap songs before <em>Watch the Throne</em>. Chances are his infectious hooks on <em>WTT</em>'s "No Church in the Wild" and "Made in America" will have MCs tapping Ocean for choruses. The Odd Future affiliate seems to march to the beat of his own drum, so there's no telling if he'll capitalize on the newfound demand. One thing is sure, though. His phone is ringing off the hook. Pun intended.
  • advilfeature
    Sunglasses and Advil
    What better way to describe an epic binge drinking night than to quip, "Sunglasses and Advil/Last night was mad real" as Kanye does on "No Church in the Wild." The line is sure to find itself on your Facebook news feed, Twitter timeline or become one of your friends' BBM statuses.
  • momafeature
    The MoMA Will See An Influx of Visitors
    Jay and 'Ye have long fancied themselves connoisseurs of fine art, but it more often than not went over their listeners' heads. <em>WTT</em> may finally do the trick. Hov in particular, name-drops the MoMA several times and mentions Jean-Michel Basquiat, Andy Warhol and art dealer Larry Gagosian on <em>Throne</em>. Jay's lines may just inspire his fans to visit the MoMA, among other museums. First Saturdays at the Brooklyn Museum doesn't count, fellers.
  • dubstepfeature
    The Dubstep Sound Will Spread Into Hip-Hop
    Kanye has a history of shaping hip-hop's new sonic waves and Dubstep fusion could very well be the next chapter. Dubstep—an electronic dance genre out of the UK—was already gaining popularity pre-<em>Watch the Throne</em>, but Yeezy's use of it throughout the album should prompt other producers to follow suit.
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  • Brey Quick

    That Shit Cray!

  • Daniel

    I predict more movie samples

  • JD

    Actually Jay-z said it first in his VS which is why Kayne probably decided to continue to say it in the hook!!

  • matty21

    1 trend its gonna push real hard 4sure is Get Moneyy … #GetMoney

  • JD

    Jay-z said it first in his VS which is why Kayne probably decided to continue to say it in the hook!!

  • UMMM

    Beanie siegel and other Philly niggas BEEN saying “Cray”

    Again, Jay stealin jackin philly slang

  • ry

    gay article most of this shit was trending b4 this cd….

  • ROBD916

    get dubshit the FUUUUK outa hip hop, idk wuts worse in hiphop dubstep or lil b

    • That shit Cray

      Fuck you you ignorant prick. Kanye gets respect for bringing it to the masses, you need to broaden and enlight yourself musically. Americans are always complaining of the “tea-sipping crumpet eating, Harry Potter speaking” Brits for always stealing hip hop at least now they’ve made a contribution to music on a whole.

  • Joe

    The word cray should never be cool.

    • JWill

      …you’d rather say “Swag” huh? Smh.

      • Ryan

        dis shit cray. Joe is just mad he didnt think of something like that. “N*ggas in Paris” might be the best song Kanye has ever made, and thats saying a lot. When swag wasnt cool Joe probably loved it, soon as lil b vomited it everywhere he hates it, so now he’s just starting early on that shit craqy cause its going to be the next thing

  • MindState

    “Murder to Exellence” My favorite shit right now. Man, Jay’s first verse on that shit..

  • Ryan

    There is no way that this album can be credited for spreading hip hop into rap. I barely even noticed that hard of a dubstep influence. DJ remixes are more likely to start that trend in original tracks…

    • Ryan

      oops… mistyped. meant to say “spreading dubstep into hip hop.”

  • SmokeyRebelz

    Frank Ocean made the album, only coz Jay can’t work with Chris Brown. Period… not that he’s bad or anything.

  • jokstr

    the dubstep thing has been done before to look at kottonmouth kings “love lost” they used dubstep in that shit

  • john

    is kanye showing cleavage

  • Alexis

    The journalist might have never heard dubstep as there is no dubstep in that album…you should liste to Wu tang meets the Inide Culture which is actually real dubstep…

  • Blitz B

    I wouldnt go as far as saying WTT is the dubstep/ hip hop fusion stepping stone. It seems Kanye just likes to take other peoples ideas and use them for his own gain. Which is how music works, but dont claim to be THE ONE. Ye I feel outshines J alot these days. When you travel the world, when most hip hop acts dont, of course your production will be far more advanced than others. Hes been under an extreme European influence since 808 and heartbreaks. How do any of you feel?