How The West Was Won: New Breed of West-Coast Rappers

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  • #WestCoast415
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    Not like it was ever gone to be forgotten, but there's certainly a new look and sound to the West Coast movement. The same way the East Coast became synonymous with its famous “boom-bap” and the South for its bounce, the region that’s cultivated and become responsible for the much celebrated G-Funk era and gangsta rap has now shifted towards the unorthodox. <br /><br />Though its signature gangsta-ridden sound remains alive within emcees like Nipsey Hussle, Jay Rock, Game, and a gang of others, the recent wave of spitters seems to be bringing something different to the table. From the hipster to the eccentric and the downright Odd, and with lead new acts such as Kreayshawn, Lil B, Dom Kennedy and Kendrick Lamar, to name a few, the newest breed to the much-delayed revival of the West Coast movement has a little something else to offer than just gangsta music.<br /><br /><em>XXL</em> takes a look at some of the new faces to the West Coast movement. Throw ya "Ws" up... <em>— Ralph Bristout</em>
  • #WestCoastMarquee
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    <strong>CALI SWAG DISTRICT</strong><br /><br />It’s deeper than the “Dougie” for Cali Swag District's C-Smoove, Yung and JayAre (R.I.P. M-Bone). Reppin' Inglewood, CA, the newly-reconfigured trio forms one of the West Coast’s hippest crews. As if they didn’t prove themselves on their platinum-selling first single, “Teach Me How To Dougie”, the Swag team seeks to sway away from the “gangsta” milieu.
    <strong>“Teach Me How to Dougie,” The Kickback (2011)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/nzx_78KExwQ?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/nzx_78KExwQ?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object>
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    <strong>KREAYSHAWN</strong><br /><br />She’s got swag out the wazoo. The trash-talking femcee and video director known as Kreayshawn reps Oakland, CA, and is coming in with her choppers loaded. She first intrigued the masses with her carefree steez and rhyme skills on the irresistible viral hit “Gucci Gucci." Now, the eccentric White-Girl rapper has what it takes to give her city a new twist.
    <strong>“Gucci Gucci” (2011)</strong><strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/6WJFjXtHcy4?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/6WJFjXtHcy4?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object></strong>
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    <strong>KENDRICK LAMAR</strong><br /><br />Straight outta Compton, K. Dot is a breath of fresh air to the West Coast movement. Honest, real and lyrical, the Top Dawg representer has captivated his growing fanbase with content that digs deeper than gangsta rap. Repping for the same city that’s become famous for its violence-ridden music, the 24-year-old has found himself already working with some of Cali’s top dawgs, including Dr. Dre. With the success of his recently-released <em>Section 80</em>
    <strong>“HiiPower,” Section 80 (2011)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/26i90KPB8YI?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/26i90KPB8YI?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object><br /><br /><strong>“Ronald Reagan Era,” Section 80 (2011)</strong><br /><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/cHlnLn7aBlo?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/cHlnLn7aBlo?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object>
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    <strong>LIL B</strong><br /><br />Young Basedgod is coming with the heater. If you don’t believe him, check out his cult-like following. Selling out two NYC shows without a major distribution deal (Santo’s Party House last July & Highline Ballroom in January) and collaborating with emcees from Tony Yayo to Lil Wayne — not to mention his extensive catalog of music (<em>Rain In England, Bitch Mob Vol. 1, Angels Exodus</em>, etc.) and social network takeover — this Berkeley native is bound to put on for his city, whether you’re down or not. Based World Order, #SWAG
    <strong>“Grove St. Party (Freestyle),” <em>Sorry 4 the Wait</em> (2011)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/zZcx2y-i3JI?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zZcx2y-i3JI?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object> <br /><br /><strong>“Wonton Soup,” (2010)</strong> <br /> <object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/8m5CIcbytfM?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/8m5CIcbytfM?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object>
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    <strong>THE NEW BOYZ</strong><br /><br /><em>Too Cool to Care</em>, the duo hailing from Hesperia introduced the world to the Cali phenomenon of “jerkin’” in 2009 with their top 30 Billboard Hot 100 single, “You’re A Jerk.” Equipped with hip-hop’s frowned-upon skinny jeans and a mic, Ben J and Legacy have ushered in a new style and look to the West.
    <strong>“You’re A Jerk,” Skinny Jeanz and A Mic (2009)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/qv9VKKXwVxU?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qv9VKKXwVxU?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object><br /><br /><strong>“Break My Bank,” Too Cool to Care (2009)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/YznK74KWPDc?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/YznK74KWPDc?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object>
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    <strong>PAC DIV</strong><br /><br />Made up by members Like, Mibbs, and BeYoung, Pac Div is one of the many West Coast groups infiltrating the scene. Together as Pac Div (Pacific Division), the trio from Southern Cali is most famously known for its unique style and continues to be helmed as one of Cali's newer acts to watch.
    <strong>“Mayor,” Church League Champions (2009)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/CO8TZwuk-Ec?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/CO8TZwuk-Ec?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object><br /><br /><strong>“Anti-Freeze” (2011)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/v-IWe949aFQ?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/v-IWe949aFQ?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object>
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    <strong>DOM KENNEDY</strong><br /><br />Dom’s following has been growing since he first stepped in the scene with his <em>25th Hour</em> mixtape in 2008. Years later, Dom’s garnered a serious movement and judging by his recently-packed show at New York’s SOBs, its seems others are finally taking notice.
    <strong>“1997,” From the Westside With Love (2010)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/bq4Z-T4rBb0?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/bq4Z-T4rBb0?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object><br /><br /><strong>“Dom’s Prayer,” From the Westwide With Love II (2011)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/qw0l731D61o?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qw0l731D61o?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object>
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    <strong>ODD FUTURE (OFWGKTA)</strong><br /><br />Label them what you want — shock rappers, horrorcore, or just plain industry-hype — but, if there’s one thing for sure, this crew is certainly ODD. Comprised of Left Brain, Hodgy Beats, Domo Genesis, Earl Sweatshirt, Matt Martian, Mike G, Syd the Kid, Frank Ocean, and the chief de facto, Tyler, the Creator (don’t forget the comma), the L.A. supergroup is definitely like no other. Ever since the release of Tyler’s dope yet twisted viral for “Yonkers,” the crew sent the industry into a frenzy. As they continue to make game-changing moves (Frank working with Jay-Z and Kanye West, Tyler collaborating with Pusha T, Game, and more), OFWGKTA continues to cement its spot in music history.
    <strong>“Yonkers,” Goblin (2011)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/XSbZidsgMfw?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/XSbZidsgMfw?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object><br /><br /><strong>“Orange Juice,” Radical (2010)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/YhycjXvFDy8?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/YhycjXvFDy8?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object>
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    <strong>TYGA<br /><br />Another Compton native, this YMCMB spitter came into the game with “Coconut Juice” but quickly beclouded it with his wide list of mixtapes and guest features. Showcasing a ferocious flow on most of his tracks, whether its alongside Big Sean, Chris Brown, or YMCMB brethren Weezy, Tyga is looking to keep his style distinct (#SnapbacksBack) while putting on for his city… </strong>
    <strong>“Cali Love,” Outraged and Underaged (2009)</strong>br><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/Py_0PtwJxzA?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Py_0PtwJxzA?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object><br /><br /><strong>“Really Raw” (2011)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/WTdlNGTiELI?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/WTdlNGTiELI?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object>
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    <strong>YG</strong><strong><br /><br />Repping Compton, YG makes music for the young, fly and rowdy crowd, and after two radio hits, it's almost unlikely to not hear his name or music throughout the Left side. The <em>XXL</em>’2011 Freshman alumni keeps his music and movement appealing yet fun for a wide demographic which is apparent on his 2010 single “Toot It & Boot It." Despite his past, it’s wouldn’t be fair to label him a gangsta rapper because, these days, there’s more to it. Currently prepping his solo debut as a Def Jam signee, the youngin' is one to watch. </strong>
    <strong>“Toot It and Boot It” (2010)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/uWlMhiEL9Mc?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/uWlMhiEL9Mc?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object><br /><br /><strong>“In Tha Morning (Remix)” (2010)</strong><br /><object width="620" height="400"><param name="movie" value="http://www.youtube.com/v/zPLAZgjYpEs?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zPLAZgjYpEs?version=3&hl=en_US" type="application/x-shockwave-flash" width="620" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object>
  • mark

    can’t believw you guys left out black hippy, blu, tiron & ayomari and countless others, but put in the new boyz & cali swag district who are both just clones of the cool kids, and don’t get me started on lil b or kreayshawn

    • mark

      *believe

    • heyyou

      Kendrick Is in Blackhippy so it’s good. Everyone on this list is making moves. Not saying the other people you listed aren’t but the people on the list are more well-known, Therefor more people know these people are from the west and know their music a bit more than the others you listed. That’s just how it goes.

  • mac

    yall still sleepin on a few doe!

  • tdeshit

    no black hippy? ab-soul and scHoolboy Q deserve to be on this list.

    #SetBacks
    #LongTermMentality
    #Section.80

    • tdeshit

      #FollowMeHome

      • Gunner50718

        Yo why is everybody sleeping on Black Hippy? I listen to those dudes 24/7. And their production is top notch. taebeast, soundwave and willie b. are the shit. #TDE #BlackHippyHoe, #HiiiPOWER, #Setbacks

  • zachary

    outside of Kendrick lamar and dom kennedy the rappers on the list list are garbage. I mean you forgot blu and the rest of black hippy among others. You could have also chosen better pac div songs like instead of mayor you should have put “pac div”. You guys need to retihnk this list. I’m not even from the west coast and I now that

  • Rebellious

    Leaving Nipsey Hussle, Jay Rock, Ab-Soul and Schoolboy Q off this list makes this list an #EPICFAIL

  • speedsticc

    where Tyga YG & Kid Ink? those the 3 hottest artists in the streets right now

    • Igotacos

      Get outa here man. Tyga ight but yg nd kid ink sorry. They missin HOPSIN, ALL BLACK HIPPY AND BLU

  • Kyd Chyllen

    Why would you guys not put songs from Lil B’s I’m Gay album ? Retards.

  • jimmyjam

    god the people on this site are bitches, ur bitchin cos they ddnt put the exact song u wanted. its about the artist not about the songs, and they made the list this way cos its more diverse, u might hate lil b and kreyshawn (probably cos they aint all self ritcheous and preachy and dnt sound like they from 1994) but thts diversity.and thts what they are tryin to get across.

    • jay

      pretty much this^

  • freeze

    Blu, Nip Hussle, Skeme, Coss, Horshoe Gang-vibe is whack for this list

  • Sykes

    Where’s Hopsin?

  • Dub

    Besides Nipsey Hussle, Jay Rock, Dom Kennedy, and Casey Veggies, I don’t really fuck with West Coast rap. Miss me wit that faggot ass hipster shit

  • scott

    i dont understand why white people feel like they can comment on rap or hip hop… u white people are so happy u got eminem and yelawolf… … when it comes down to it eminem has no real lyrics because he didn’t grow in the hood or very poor… thats why a lot of his lyrics are jokes or something off the wall like beating hiz mom up … u notice the shi!! eminem raps about is nothing that people living in tha hood or the housing projects can relate to… i’m not glorfying the hood or ghetto or anything, for instance when nas raps we can relate to what he’s saying cause he actually grew up poor,selling drugs,friends getting killed,eating oodles & NOODLES EVERYDAY, MOMS ON CRACK ETC. I NEVER HEARD ONE TIME EMINEM RAP ABOUT WAS REALLY GOING ON IN THE STRUGGLE,YOU KNO WHY.. CAUSE EMINEM HASN’T BEEN THROUGH NOTHING… I CALL EMINEM A (POP RAPPER) HE’S LIKE A POPSTAR/RAPPER… YOU NEVER SEE EMINEM ON NO SMACK DVD OR NOTHING LIKE THAT… ONCE AGAIN I’M NOT GLORFYING THA HOOD OR GHETTO OR ANYTHING.. BUT U CAN RIDE AROUND TO ANY HOOD,GHETTO,HOUSING AUTHORITY AND I BET THEY NOT BUMPING NO EMINEM… RAP WAS CREATED BY BLACK PEOPLE.. SO WHEN WE DO IT IT’S NATURAL .. U EVER SEEN A WHITE PERSON TRY AND DANCE OR ACT BLACK… IT LOOKS SO FUNNY… I JUST SEEN A WHITE BOI AROUND THA WAY WIT A DOO RAG ON AND SUM GOLD GRILLZ IN HIS MOUTH.. ALL THA BLACK CHICKS STARTED LAUGHING AT HIM.. HE SAID (YO WHATT UP SON).. GIRLS WAZ CLOWNING THIS FOOL… WHITE PEOPLE LOOK SO FUNNY TRYING TO BEE BLACK,THEY EVEN MADE A MOVIE ABOUT IT (MALIBU MOST WANTED).. I KNO U ALL GONNA SAY EMINEM SOLD A LOTTA RECORDS… BUT 75 PERCENT OF EMINEM ALBUM SALES A BROUGHT BY WHITE SUBURBAN KIDS….

    • Kufi smacker

      U are a fucking moron

    • StFU

      Thats the longest dumbest most incoherent babbling crap posted on here in a while. Shut the fuck up nigga.
      You making all blacks look bad. You don’t even look black in your picture you dumbf?ck! what you know bout hood. I ever see u round my way I’d beat the shit outta you homeboy. Straight up.
      What kind of name is scott anyway?
      Gayest name in the world!

  • OGFIend

    Lil B, the New Boyz, and Cali Swag District. Three artists or groups of artists who are destroying hip-hop, and you put them on here? Thats absolutely ridiculous; I guess we can see why hip-hop is lost

  • fuckyall

    hey i thank people should give kreayshawn a chance i thank if she step her game up a lil more she could be something.
    just check what the bitch is saying. cause i didnt give her a chance cause the name of her song. but when i herd she wash trashing that hi price bull shit she got my vote.
    pluse i wouldnt mine her pinte size pussy on my face lol

  • fuckyall

    yea scot how come you look like you got white in your ass with that hitler shit on your lip lol some one sounds piss cause he mix get the fuck out here hip hops for every one. its fools like you that set shit back .plus if you want bring color in it why 75% white buy music . is cause we dont mine buying the real copy not the boot leg lol

  • http://facebook.com/Lucidrapmusic Lucid

    If they missin’ anybody its Hopsin & SwizZz #FV

  • TOKER

    wheres fashawn or hopsin?

  • ofwgkta

    yea where the fuck is hopsin

  • kedordu

    WHERES HOSPIN EXACTLY

  • Fuck XXL

    All on the list are total crap!
    It’s a far cry from west coast artists such as
    The Pharcyde
    NWA
    Too Short
    Snoop Dogg
    Dr Dre
    2Pac
    West coast hip hop sucks right now.
    New York and the Dirty South still be holdin it down.

    • M.I.S.C

      if anyone came out of the west sounding like any of the people you listed you’d have something else to complain about. i’ll give you a perfect example: dom kennedy’s “locals only”. it has a pharcyde “passing me by” feel to it that i know someone like you would complain about.

  • Jerry

    Casey Veggies?

  • kenmedia

    Download The MMG Fan app for free!!!! on android market. Keep up with the hottest hiphop music label Maybach music group news,videos,photos and twitter stay up and close to the MMG artists

  • JAY

    NIPSEY HUSSLE , JAY ROCK?
    WOW

  • http://www.myspace.com/slotchmusic ms_spittuh

    I only like Yonkers because I like the beat…that’s it =/ Most of them folks I’ve never even heard of. And thank god they stopped playing that dougie shit in houston man its getting old…

  • http://xxl.com HipHop

    watz with that wack girl who looks like a knock off amy winehouse im with every one else where is blu, da rest of black hippy at

  • matt

    casey veggies?

  • nquestion

    I’m not big on most of tha west coast rap being from tha south but i must admit im really feelin this brotha Kendrick Lamar he is very innovative , deep and still banging all at the same moment and its hard to find true talent like that everyday in this “everybody wants to be so street certified era of rap” big props brotha and keep up tha good work

  • Stephen

    Blu, Fashawn, Nippsey hussle, jay rock

  • who cares.

    seriously.
    they sign people way to easily now-a-days. and these fools got no longevity either. shake my mutha effin head.
    no holla at blu? what about the bay area cats?

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  • Hayk

    Next King of the West-Coast, Canadian-Russian Rapper Dimitry Raskalov. Watch out for 2013 !!!!