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How The West Was Won: New Breed of West-Coast Rappers

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    It’s deeper than the “Dougie” for Cali Swag District's C-Smoove, Yung and JayAre (R.I.P. M-Bone). Reppin' Inglewood, CA, the newly-reconfigured trio forms one of the West Coast’s hippest crews. As if they didn’t prove themselves on their platinum-selling first single, “Teach Me How To Dougie”, the Swag team seeks to sway away from the “gangsta” milieu.
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    She’s got swag out the wazoo. The trash-talking femcee and video director known as Kreayshawn reps Oakland, CA, and is coming in with her choppers loaded. She first intrigued the masses with her carefree steez and rhyme skills on the irresistible viral hit “Gucci Gucci." Now, the eccentric White-Girl rapper has what it takes to give her city a new twist.
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    Straight outta Compton, K. Dot is a breath of fresh air to the West Coast movement. Honest, real and lyrical, the Top Dawg representer has captivated his growing fanbase with content that digs deeper than gangsta rap. Repping for the same city that’s become famous for its violence-ridden music, the 24-year-old has found himself already working with some of Cali’s top dawgs, including Dr. Dre. With the success of his recently-released Section 80
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    LIL B

    Young Basedgod is coming with the heater. If you don’t believe him, check out his cult-like following. Selling out two NYC shows without a major distribution deal (Santo’s Party House last July & Highline Ballroom in January) and collaborating with emcees from Tony Yayo to Lil Wayne — not to mention his extensive catalog of music (Rain In England, Bitch Mob Vol. 1, Angels Exodus, etc.) and social network takeover — this Berkeley native is bound to put on for his city, whether you’re down or not. Based World Order, #SWAG
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    Too Cool to Care, the duo hailing from Hesperia introduced the world to the Cali phenomenon of “jerkin’” in 2009 with their top 30 Billboard Hot 100 single, “You’re A Jerk.” Equipped with hip-hop’s frowned-upon skinny jeans and a mic, Ben J and Legacy have ushered in a new style and look to the West.
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    Made up by members Like, Mibbs, and BeYoung, Pac Div is one of the many West Coast groups infiltrating the scene. Together as Pac Div (Pacific Division), the trio from Southern Cali is most famously known for its unique style and continues to be helmed as one of Cali's newer acts to watch.
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    Dom’s following has been growing since he first stepped in the scene with his 25th Hour mixtape in 2008. Years later, Dom’s garnered a serious movement and judging by his recently-packed show at New York’s SOBs, its seems others are finally taking notice.
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    Label them what you want — shock rappers, horrorcore, or just plain industry-hype — but, if there’s one thing for sure, this crew is certainly ODD. Comprised of Left Brain, Hodgy Beats, Domo Genesis, Earl Sweatshirt, Matt Martian, Mike G, Syd the Kid, Frank Ocean, and the chief de facto, Tyler, the Creator (don’t forget the comma), the L.A. supergroup is definitely like no other. Ever since the release of Tyler’s dope yet twisted viral for “Yonkers,” the crew sent the industry into a frenzy. As they continue to make game-changing moves (Frank working with Jay-Z and Kanye West, Tyler collaborating with Pusha T, Game, and more), OFWGKTA continues to cement its spot in music history.
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    Another Compton native, this YMCMB spitter came into the game with “Coconut Juice” but quickly beclouded it with his wide list of mixtapes and guest features. Showcasing a ferocious flow on most of his tracks, whether its alongside Big Sean, Chris Brown, or YMCMB brethren Weezy, Tyga is looking to keep his style distinct (#SnapbacksBack) while putting on for his city…
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    Repping Compton, YG makes music for the young, fly and rowdy crowd, and after two radio hits, it's almost unlikely to not hear his name or music throughout the Left side. The XXL’2011 Freshman alumni keeps his music and movement appealing yet fun for a wide demographic which is apparent on his 2010 single “Toot It & Boot It." Despite his past, it’s wouldn’t be fair to label him a gangsta rapper because, these days, there’s more to it. Currently prepping his solo debut as a Def Jam signee, the youngin' is one to watch.

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