50 Cent ran that game for a minute. And then Kanye promptly whipped his ass and the gimmick got revealed for what it was…. Another ploy by 50 and Interscope to sell records off of an artist that was clearly more hot than 50 (at the time).

But eventually all of the rappers run back to the dog dish for some more cash. The only group in recent memory that hasn’t come back is ATCQ. Why? Because maybe they were on some real ish…. But who knows? They might try it again.

But in my opinion the true problem with hip-hop is AGE AND RESPECT FOR OUR ELDERS.

Rapping is a young man’s game. And until it ceases to be so, hip-hop as a whole will continue to suffer. Cannibalistic behavior and grimy marketing is the reason you won’t ever see a 60 plus rapper selling out venues like The Rolling Stones. Trying to fake us out with the occasional retirement is part of the marketing ploy and politics of being a rapper.

Meanwhile, rappers like THE GAME get away with trying to sh*t on “Old School Nigg*s”, when what they should be getting is a thorough ass whipping from the hip-hop community as a whole. Longevity should be celebrated. Not sh*tted on.

Hence the word “Retirement”. It’s like another code word for “Washed Up” or “Over the hill”. It’s a weapon.

Most rappers have weak minds and truly believe the average hip-hop fan is a dummy. But surprise! Most of us aren’t. Is there any wonder most rappers are easily pimped and controlled?