Cheers: A Timeline of Hip-Hop’s Drinks of Choice

In honor of Cinco de Mayo (the day non-Mexicans get drunk because they think it’s Mexican Independence Day), thinks it’d be fitting to list some of the more popular alcoholic drinks mentioned in hip-hop music.

MCs always tend to have a drink du jour, whether it is Ice Cube “slangin’ bean pies and St. Ides in the same sentence” or Busta Rhymes stomping on Monique’s toes because she drank the last of the Courvoisier. Big business is listening also; every time a key influence, such as Diddy, name drops a product, sales automatically shoot up. It’s the kind of advertising money can’t buy.

So sit back and relax. This round’s on us.—Jesus Trivino Alarcon

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  • #hiphopdrinks-homepage
  • DomPerignonWedding
    Dom Perignon
    This champagne is named after a 17th century monk.<br /> <strong>Spokesmen:</strong> Jadakiss, Wyclef Jean, 2 Live Crew, Little Shawn, Notorious B.I.G., etc.<br /> <strong>1st Appearance:</strong> 1989<br /> <strong>Endorsement:</strong> “Can't we just all get along?/ So I can put hickies on her chest like Lil’ Shawn/ Get her pissy drunk off of Dom Perignon/ And it's on, and I'm gone”—Biggie “Party and Bullshit”<br />
  • Alize
    Wine Enthusiast ranked Alize as one of the 50 best bangs for your buck spirits in 2006.<br /> <strong>Spokesmen:</strong> Notorious B.I.G., 2Pac, RZA, Saigon, Jay-Z, etc.<br /><strong>1st Appearance: </strong>Early ‘90s<br /><strong>Endorsement:</strong> “Ayo, raise 'em up, hold ya cup up/ let the Alize fill them up”—RZA “Drink, Smoke, and Fuck”<br />
  • Thug Passion
    Thug Passion
    Just like Pac said, “Two parts Cristal, one part Alize.”<br /> <strong>Spokesmen:</strong> 2Pac, Lil Boosie, etc.<br /> <strong>1st Appearance:</strong> Early ‘90s<br /> <strong>Endorsement:</strong> “It's a potion for my niggas in motion, forever blastin'/ Bitches ain't ready for this Thug Passion”—2Pac “Thug Passion”<br />
  • e_j_brandy_2
    E & J
    The brandy is named after its founders, brothers Ernest and Julio Gallo.<br /> <strong>Spokesmen:</strong> Notorious B.I.G., Mobb Deep, etc.<br /><strong>1st Appearance:</strong> Early ‘90s<br /><strong>Endorsement:</strong> She mad because what we had didn’t lastI’m glad because her cousin let me hit the ass Fuck the past: let’s dwell on the 500SL, the E&J and ginger ale Notorious B.I.G. “One More Chance”<br />
  • hkfeature
    The Dutch beer company owns more than 125 breweries in over 70 countries.<br /> <strong>Spokesmen:</strong> Nas, D-12, Kool G. Rap, Notorious B.I.G., etc.<br /> <strong>1st Appearance:</strong> Early ‘90s<br /><strong>Endorsement:</strong> “True in the game, as long as blood is blue in my veins/ I pour my Heineken brew to my deceased crew on memory lane”—Nas “Memory Lane (Sittin’ in da Park)”<br />
  • Tanqueray-Gin-421x1024
    The biggest non-British consumers of this gin are Americans.<br /> <strong>Spokesmen:</strong> Dr. Dre, Snoop Dogg, 2Pac, Notorious B.I.G., Wiz Khalifa, Tha Alkaholiks<br /><strong>1st Appearance:</strong> Early ‘90s<br /> Endorsement: “Gettin faded wit another nigga wife/ Drinkin hella champagne / Tanqueray wit the sprite/ Then I'm up in the AM to catch another flight”—Wiz Khalifa “The Kid Frankie”<br />
  • Colt45
    Colt 45
    It worked every time for smooth ass Billy Dee Williams.<br /> <strong>Spokesmen:</strong> Snoop Dogg, Afro Man, Tha Alkaholiks, etc.<br /><strong>1st Appearance:</strong> Early ‘90s<br /><strong>Endorsement:</strong> “Coke bottle shape, like green eyes/ Drunk off of love like a Colt 45/ I keep kush in my lungs, I'ma smoke 'til I die”—Snoop Dogg “Boom”<br />
  • Seagrams
    Seagrams Gin
    In the late 1990s, Seagrams Inc. owned urban music powerhouse Def Jam Records.<br /> <strong>Spokesmen:</strong> Snoop Dogg, Method Man, etc.<br /> <strong>1st Appearance:</strong> Early ‘90s<br /><strong>Endorsement:</strong> “Now that I got me some Seagram's Gin/ Everybody got they cups, but they ain't chipped in”—Snoop Dogg “Gin & Juice”<br />
  • hennessy_vs_big
    The timeless hip-hop liquor is the largest producer of cognac in the world.<br /> <strong>Spokesmen:</strong> 2Pac, Snoop Dogg, Kanye West, 50 Cent, Tech N9ne, Nas, etc.<br /> <strong>1st Appearance:</strong> Early ‘90s<br /><strong>Endorsement:</strong> "Hey, remember me? Down that Hennessy/ The nigga you don't wanna see, let me proceed”—Pac “Hennessy”<br />
  • StIdes
    St. Ides
    Also known as The Crooked I, this malt liquor employed various rappers as pitchmen.<br /> <strong>Spokesmen:</strong> Ice Cube, Snoop Dogg, Notorious B.I.G., Dr. Dre, King Tee, Cypress Hill, Geto Boys, Wu Tang Clan, etc.<strong>1st Appearance:</strong> ‘90s<br /><strong>Endorsement:</strong> “With St. Ides in my system, crack another I'm blitzed, let's go hit the next one/ Hang it over, the object is to stay sober/ Lay on the sofa, better yet, dial my chauffeur”—Raekwon, St. Ides Commercial<br />
  • OldE
    Olde English
    The original 40 ounce is owned by beer giant Miller Brewing Company.<br /> <strong>Spokesmen:</strong> Game, Youngbloodz, LL Cool J, etc.<br /> <strong>1st Appearance:</strong> ‘90s<br /><strong>Endorsement:</strong> “Olde English filled my mind/ And I came up with a funky rhyme”—LL Cool J “Mama Said Knock You Out”<br />
  • remy_martin_xo
    Remy Martin
    This brandy was founded in France in 1724.<br /> <strong>Spokesmen:</strong> T.I., Jay-Z, The Notorious B.I.G.,Dr. Dre<br /><strong>1st Appearance:</strong> Early ‘90s<br /> <strong>Endorsement:</strong> “But before I hit the dope spot, I gotta get the chronic/ the Remy Martin and my soda pop”—Dr. Dre “Let Me Ride”<br />
  • grand_marnier
    Grand Marnier
    Created in 1880 it is often used in pastries.<br /> <strong>Spokesmen:</strong> Canibus, Notorious B.I.G., Gucci Mane, etc.<br /> <strong>1st Appearance:</strong> Early ‘90s<br /><strong>Endorsement:</strong> “Grand Marnier increase the don strength/ Two four-fifths within my arms length”—Notorious B.I.G. “Would You Die For Me”<br />
  • Asti
    Asti Spumante
    This desert wine from Italy is low on alcohol.<br /> <strong>Spokesmen:</strong> Prodigy, Nas, Redman, etc.<br /> <strong>1st Appearance:</strong> Mid-‘90s<br /> <strong>Endorsement:</strong> “All jeweled like Liberace/ You watch me while Jakes tryin’ to knock me and lock me/ But I'll be on the low sippin Asti Spumante”—Prodigy “Eye for an Eye”<br />
  • bacardifeature1
    Initially ardent supporters of the Cuban Revolutionaries, the Barcardis stopped once Fidel Castro and company became communists.<br /> <strong>Spokesmen:</strong> 50 Cent, Cassidy, Dem Franchize Boyz, Big Pun, etc.<br /> <strong>1st Appearance:</strong> Late ‘90s<br /><strong>Endorsement:</strong> "Go, shawty, it's your birthday / We gon' party like it's yo birthday / We gon' sip Bacardi like it's your birthday / And you know we don't give a fuck/ It's not your birthday—50 Cent “In Da Club”<br />
  • Moet
    Moet & Chandon
    Moet & Chandon is one of the world’s largest producers of champagne.<br /> <strong>Spokesmen:</strong> Foxy Brown, Big Daddy Kane, Jay-Z, Lloyd Banks, Prodigy, etc.<br /><strong>1st Appearance:</strong> Late ‘90s<br />Endorsement: “I'm rap's LeBron, Teflon Don/ Baguettes on arm, the next Sean John/ By any means I protect my charm/ Blade'll bubble you up, like Moet & Chandon”—Lloyd Banks “If You So Gangsta”<br />
  • cristalmagnum
    The champagne lost its popularity among rappers, when the company’s managing director, Frederic Rouzaud, told The Economist: “We can't forbid people from buying it. I'm sure Dom Pérignon or Krug would be delighted to have [rappers’] business.”<br /> <strong>Spokesmen:</strong> Jay-Z, Notorious B.I.G. Lil’ Kim, Snoop Dogg, 50 Cent, Diddy, etc.<br /><strong>1st Appearance:</strong> 1997<br /><strong>Endorsement:</strong> "You can't roll a blunt to this one / You gotta, you gotta well, ya gotta light a J, You gotta puff a J on this one / You can't even drink Crist-OWL on this one / You gotta drink Crist-All”—Jay-Z “Excuse Me Miss”<br />
  • greygoosefeature1
    Grey Goose
    In 2004, this vodka was sold to Bacardi for over $2 billion.<br /> <strong>Spokesmen:</strong> Nas, Ying Yang Twins, Young Jeezy, Maino, etc.<br /> <strong>1st Appearance:</strong> Early 2000s<br /><strong>Endorsement:</strong> “But I ain't 5-O, y'all know it's Nas yo/ Grey Goose and a whole lotta hydro”—Nas “Made You Look”<br />
  • patron_bottles_01
    Mexican made Tequila; consumed by American-born rappers.<br /> <strong>Spokesmen:</strong> T.I., Jay-Z, Lil Jon, B.o.B., Ludacris, Yung Joc, Paul Wall, Game, etc.<br /><strong>1st Appearance:</strong> Early 2000s<br /> <strong>Endorsement:</strong> Surrender to da woman, end up takin’ me home/ ‘Cause she started lookin’ better, every shot of Patron (Yep!)”— Ludacris “One More Drink”<br />
  • Hypnotiq
    The mixture of fruit juices, vodka and cognac was created by college dropout Raphael Yakoby.<br /> <strong>Spokesmen:</strong> 50 Cent, Yukmouth, Chamillionaire, Timbaland, Cormega, etc.<br /><strong>1st Appearance:</strong> Early 2000s<br /> <strong>Endorsement:</strong> “I can take ya overseas in the villas that look exotic/ You would think it's open bar how the water look like Hpnotiq”— Chamillionaire “Nothing But Lies”<br />
  • IncredilbleHulk
    Incredible Hulk
    The drink (a mixture Hennessy and Hpnotiq) was created by a bartender at Diddy’s NYC restaurant Justin’s.<br /> <strong>Spokesmen:</strong> Lil’ Wyte, Master P, etc.<br /> <strong>1st Appearance:</strong> Early 2000s<br /> <strong>Endorsement:</strong> “I'm a thug nigga, I lean when I walk/ My favorite drink is that Incredible Hulk (Uuuughhhh!)”—Master P “Who Them Boyz”<br />
  • #Hypmotiq
  • Syzurp
    Extreme consumption of this drink could lead to weight gain, tooth decay and, even, death.<br /> <strong>Spokesmen:</strong> UGK, Lil Wayne, Diplomats, Three 6 Mafia, DJ Screw, T.I.<br /><strong>1st Appearance:</strong> Early 2000s<br /><strong>Endorsement:</strong> “Hydroco-done, on the hands-free phone/ The '84 Brougham, on them blades, 20-inch chrome/ If you got 16, you can get a biz-zerd/ I'm choking on that doja sweet and sipping on that sizz-urp”—Pimp C “Sippin on Some Sizzurp”<br />
  • absolut-vodka
    The vodka is sold in over 100 countries.<br /> <strong>Spokesmen:</strong> Kanye West, Jay-Z, Tone Loc, Foxy Brown, Method Man, etc.<br /><strong>1st Appearance:</strong> Early 2000s<br /><strong>Endorsement:</strong> “I've learned when you drink Absolut straight it burns/ Enough to give my chest hairs a perm”—Method Man “Bring the Pain”<br />
    This vodka gets its name from Belvedere, the Polish presidential palace.<br /> <strong>Spokesmen:</strong> Young Jeezy, Kidz in the Hall, etc.<br /> <strong>1st Appearance:</strong> Late 2000s<br /><strong>Endorsement:</strong> “You see me standing here, like a chandelier/ Gangsta of the year, sippin’ Belvedere”—Young Jeezy “Vacation”<br />
  • Courvoiser
    This brand of cognac is rumored to have been Napoleon Bonaparte’s drink of choice.<br /> <strong>Spokesmen:</strong> Busta Rhymes, Diddy, AZ, Pharrell, etc.<br /> <strong>1st Appearance:</strong> 2001<br /> <strong>Endorsement:</strong> “We gon' tell that nigga (Pass the Courvoisier)/ We gon' tell that brotha (Pass the Courvoisier)/ Everybody sing it now (Pass the Courvoisier) / Everybody sing it now (Pass the Courvoisier)”—Pharrell & Busta “Pass the Courvoisier Pt. II”<br />
  • Ciroc_latest_releases
    Manufactured in France, the grape-derived vodka has become hip-hop’s choice drink since Diddy signed on as their official pitchman.<br /><strong>Spokesmen:</strong> Diddy, Lil Wayne, Too Short, T-Pain, etc.<br /><strong>1st Appearance:</strong> 2008<br /><strong>Endorsement:</strong> “I don’t fuck with fake hoes, all I touch is J-Los/ all I drink is my shit Ciroc by the case load”—Diddy “Oh Let’s Do It”<br />
  • #hiphopdrinks-featured

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  • yee

    Good article, Left out clicquot, Rosé, Bombay, some other really popular ones though

  • Jorge

    interesting article…

  • black jesus

    the sizzurp that most of those rappers were talking about wasnt liquor. if you dont know that maybe you shouldnt be working for a hip hop site.

    bring back bol!

  • $yk

    Olde English 800 & Colt 45 made it’s 1st appearance in the ’90s? HAHAHAHAHAHAHA

    Martini & Rossi was dropped by EpMd WAY before them cats y’all named (Jane II was 1989….”Martini & Rossi Asti Spumante/by the way is that your Cadillac Allante/parked outside right next to my Monte Carlo…”)

    this high school project post is hella flawed, only cats who have no idea of rap music history would co-sign it.

    • 619

      Hahahaha hell yeah, XXL slow. Heads on the West were onto O.E. in the 80′s, how the hell could XXL forget the classics. Eazy E was rappin bout it on ‘Boyz n the Hood’ in ’87.
      “And from the 8 ball my breath starts stinkin”

      • $yk

        word is bond yo…

        no matter how much XXL thinks they’re talking to the 16-34 demographic, the OGs WERE that demographic when XXL was a baby, you can’t forget THEM because they SUPPORTED this company…WITHOUT them XXL would be Rap Pages…DEAD.

        They would have been better posting the pics and letting heads talk about their experiences with the bottles.

        plus…they forgot CORONA…

        • Dead President

          true that my brotha they 4got a few, plus…i def feel u with the lack of hip-hop/urban knowledge im vibin these days from this mag .

        • 619

          Remember when the older heads was buyin 64 oz. Olde English? The liquor store was sellin them for a minute way back. 64 oz. malt liquor hahaha, talk about OG

  • D90

    im surprised they actually put bumpyface on here lol

  • Will

    “I drink MOET wit Medusa give her shotguns in hell/From the spliff that I lift and inhale/ #It aint hard to tell”
    –It aint hard to tell, Illmatic : 1992, early 90s not late

  • anutha_level

    the remy martin xo CLEARLY has fine champagne COGNAC written on the bottle….therefore it can’t be brandy.

    The brand: St. Remy…is brandy…gety facts str8 before you post…

    that will be all….thank you.

    • Dead President

      nigga u retarded.? cognac is a type of brandy made in cognac france. just like bourbon and scotch are types of whiskies. maybe u should learn up be4 criticism kicks in fool .

  • i hear ya

    Bombay Tonic…all that Wiz and Taylor Gang sips on…in dem red cups!!!!

  • $yk

    this site is misleading the kids with loads of misinformation…the news is either old or realistically biased to favor who’s popular.

    these feature slideshows garner nothing but criticism from the commenters. and although I get inspiring emails from lurkers here to stay around, all I’m doing is providing views for an establishment that has a clear agenda to get paid, not provide ACCURATE insight on HIP HOP.

    It’s time to stop. is no longer a viable rap website, you can scour through it yourself and see this. But I will say thank you xxlmag, because you allowed me to connect with alotta real and true guys and gals who love this rap music.


    • oskamadison

      $yk, what the deal?

      If you’re lookin’ for the real ish, mosey on over to Only built for OG’s. I agree, these slide shows are mad wack.

  • Rich-Porter

    I got on Belve because that’s all the ROC use to talk about. Relax Ma let the Belve flow… Memphis Bleek on The Dynasty Album

    • Phil

      Inhale the dro/ Exhale it slow

  • Tshilidzi

    Drunk by myself,snorting yayo, typing on my keyboard.
    All i need now is a hot a** track n a couple of chicks by my side 2 kick off the weekend!

  • Dead President

    ‘Thugs Passion’ – ONE part alize ONE part cristal fools, xxl wtf u doing u a hip-hop mag with no idea of hip-hop.??! btw pac NEVER said ‘two parts cristal one part alize’ u slippin . .

  • Dr. Lyrical


    EVEN if we are getting paid for promoting death in a bottle (for some) why not pump our own product like Ciroc and Armadale more often?



  • daz_oc

    Dudes were talkin about “sizzurp” way before the liquor was made……….dumb fucks

  • tech n9ne



    How the fuck are you going to talk about Hennessy and not mention Mac Dre? Get the fuck out of here with that shit, XXL is a bunch of marks trying to be relevant and hip with this bullshit article. YOUR MEDIUM IS DYING!

  • suuu

    Cristal first appearance in 97? They mentioned it 2 or 3 times on Cuban Linx circa 95… xxl sucks