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“Play Your Part,” XXL‘s Article on the Top 5 Labels to Watch in 2011 [April 2011 Magazine Excerpt]

Cinematic Music Group

Birthed: 2007
Founders: Jonny Shipes and Jen McDaniels
Description: An independent label and management company based in New York City with wise but young rap talent who have strong street followings; focused on cultivating fans through live shows
Past Achievements: Former signee Nipsey Hu$$le landed on the 2010 XXL Freshmen cover; secured distribution deal with Def Jam Recordings for Big K.R.I.T.’s major-label debut
Current Roster: Big K.R.I.T. and Smoke DZA

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