Soulja Boy & JBar, Dazed But Not Confused

Soulja Boy is gearing up for a big day. Not only will the rap phenom born DeAndre Way say goodbye to his teens on July 28, but he’ll release his third album, Dre, which he promises will be a charm. Confident that he has the product and marketing wits to win over naysayers (again), the Atlanta-based rapper/producer/CEO is prepared for a corporate takeover. Not only is he fostering other artists, like newcomer JBar, through his Stacks On Deck Money Gang (SODMG) record label, but Soulja’s extended his movement into video games, with SODMG Gamers, and technology, with his own swagger-charged iPhone app.

In addition to these business ventures, he’s also secured roles in two of Nick Cannon’s upcoming feature films. With even more on deck, the young executive is plotting a similar path for his artist JBar, who’s causing a stir with his single “Daze.” XXLMag.com caught up with duo to speak on their forthcoming collaborations, flipping burgers for minimum wage and doing things DeAndre’s Way.

XXLMag.com: What we can expect from Dre?

Soulja Boy: My third album it’s going to be my biggest album of my career. It’s going to show the growth in me as an artist and individual. My fans are going to love it and I’m going to win over a lot of people with it.

XXLMag.com: Respect from your peers is a driving force for most artists. Last year, Kanye West gave you his nod of approval. What sparked that collaboration?

Soulja Boy: It wasn’t even intended to be working on my album. He called me and wanted me to make some beats for his album that he’s currently working on. While we were in the studio, as I made beats, we just collaborated collectively on a lot of different songs. He’s been in the game longer than me so he had a lot of advice as far as being an artist and a producer. I don’t think I told him anything that he didn’t already know but I’m pretty sure he peeped my movement.

XXLMag.com: Clearly you have access to a number of talented people, but recently you reached out to unknown producers via Twitter. What led to that decision?

Soulja Boy: I usually produce all of my own records. My most successful record was 100-percent me—I wrote and produced it. I’ve been producing for myself and I’m starting to get more respect; having parties reach out and ask me for beats. I want to change up my thing a bit and I know even with the talent I got, there are some things that I can’t do that other producers can bring to the table… I keep my ear to the street. I like to play it by ear and I don’t rate another producer because of his stats. If I hear a hot beat in the street that I can get versus a wack beat from a hot named producer; which one I’ma do?

XXLMag.com: Fair enough, so with the addition of JBar to your team, how will his skills add to your set?

Soulja Boy: JBar got a real unique voice. I heard him on a couple songs before he got with SOD and I knew that he could potentially be a superstar with or without Soulja Boy and I took him under my wing. His first single “Daze” is out right now and he got great support from radio, we’re going to drop his solo album [soon], so, you know, we’re building my empire from the ground up.

XXLMag.com: JBar, what have you learned during your time with SODMG?

JBar: It’s been a learning experience since day one. I’m learning what to do, and not to do on stage, doing interviews and all that. I’ve been watching and I think I’m ready to do it… Every time we’re not on the road we’re in the studio working on my album. I got a good 100 songs recorded for it so I’m like really kicking it to them… I get good feedback every time I’m performing as far as doing shows. I was on the Wayne tour with Soulja, and I’m real comfortable—it’s fun to me right now.

XXLMag.com: How you would you describe your style?

JBar: When I first started writing I used to try to sing and as I was growing up my voice changed, so I started rapping. Then, in a few years I was basically doing it all at once. It created this one sound… I don’t know what else to call it but JBar.

XXLMag.com: Were you surprised by the response to “Daze” so far?

JBar: I wrote “Daze” on the promo tour sitting in the back of the tour bus. As soon as we came off the road that’s the first song I recorded. I played it, everybody was loving it so that’s what we decided to go with for my first single.

XXLMag.com: Besides Soulja Boy, who else are you working with on your album?

JBar: I’m working with Super Ced, who produced Soulja and Snoop Dogg’s “Pronto.” I’m also working with a producer out of Camden named Pop, Drumma Boy, Polo, Jim Jonsin and a few others.

XXLMag.com: Soulja, you started out in a space quite the opposite from JBar. In hindsight, what was your biggest hurdle trying to make it?

Soulja Boy: I was broke, with no money, in the hood; the typical story for the average African-American growing up in poverty and working at Burger King. They were paying $200-300 every two weeks, minimum wage and that wasn’t really doing anything for me. But the biggest disadvantage was the people hatin’; the manager hatin’ on me. She was knockin’ my hustle. I had interviews with big radio stations and I couldn’t do them because I was working Burger King hours… Every successful person goes through their humbling stage in life. Now it’s different because I have millions of fans that support me, my family, and, of course, my artists… I’m in a different space in my life than I was back then. —Rosario Mercedes Velazquez

  • Masonic

    I feel the maturity in this interview. Keep improving Soulja Boy. Make Hip Hop proud.

  • caino

    l aint going to hate on the dude just cos it isnt my style of music, but you gotta take your hat off for the dude for his hussle and his money making skills!

    He might actually be a rapper who is gonna evolve and mature as an rapper. l mean who ever thought he would make it to his 3rd album??

    • JBEEZZii

      THANKS AT LEAST YOUR NOT HATING

  • http://xxlmag.com @circleent504

    I can’t knock his hustle!! JBar sounds like he gonna put together a solid project! Very interested in hearing it when it’s done!!

    FOLLOW US!!

  • dbys12

    i feel u caino on that

  • LEFTY

    “JBar: When I first started writing I used to try to sing and as I was growing up my voice changed, so I started rapping. Then, in a few years I was basically doing it all at once. It created this one sound… I don’t know what else to call it but JBar.”

    .. That made me laugh! Bonethugs N Harmony originated that rappin&singin .. Dude try to make it seem like he’s the first one that did it ..”i dont know what else to call it but Jbar” .. lol

  • Sha

    This little kid named Soulja Boy is a joke. I hope his parents are making him put most of his money in some type of investment vehicle. His career was here and gone as soon as he released his second album. Even his interviews are displaying the fact that he needs serious education. And this is the dude that 50 co-signed? Damn!

    • matty21

      i could address every1 (all da haters), but i dunno what your talkin about Sha….u probably said the same thing after the “1st album” too, so he might just keep shuttin u up ha…i’m just sayin, thats somethin u say after da 1st album lol, not: “His career was here and gone as soon as he released his SECOND album.” haa dats crazy, n he pretty fckin intelligent from what i see, in his actions, u must not be seein what hes doing? maybe u just a hater, i dunno

  • Anonymous

    more fail, when will garbage music go away?

  • matty21

    dis cat write andd produce his own shit fully, n how old he is… man, dunno how people hate on that so hard…but if he keep progressing artisticly, i see that changing in da future too, people 4get about progression, dats what its bout…. all da shit talkers might have to take a back seat in da future, it isnt just about that tho either, i’m just sayin, n haters will be ther neway, so i’m sure he wayy past that… lookin forward to da progression n shit 4real, n like some1 said above, “makin hip hop proud” n just bringing somethin different and new 2 da game, he’s more than worthy…

  • caino

    C’mon Sha you gotta give the little homie some credit!! he is sitting on Millions!! and with producing and writing his own music, he is the one getting those fat cheques!! yes l hope someone took him aside and told him to save some of the money! But he is 19yrs old!! if you were 19 and had made the moeny he has by yourself , you would seem like an ignorant goon!!

    19yrs old -21 yrs old ! you do a lot of growing up in those years , just let the little homie evolve and do his thang, his music aint for you, but for the teenagers!

    ps
    l have never bought an album or single of soulja boy, l just dont like the hate he get for doing his thang….he is a kid remember!

  • http://www.twitter.com/souljaboybrazl Bruno Medino

    uhuuuu

    @souljaboybrazil

  • Doe

    The 3rd album gonna flop just like the 2nd did
    There is no big difference from then til now
    Hes still below average
    SB got no bars or content

    And Jbar is a stupid investment the song suck and is not charting well so your not gonna make money off of him if anything you might break even
    SOD is talentless

  • mcjr23

    sorry dude is whack ass hell yea he got money but y you trying to change ur no thug tattoos on your face now nigga you aint birdman and lil wayne keep making dance song for the little kids that pay to see you

  • Jae206

    @ALLTHAHATERS :)
    He’s makin music that millions of people love, If you don’t like it.. tell me when your makin that kinda money from rappin.
    I hate that weasel Justin Bieber but the dude’s gettin money and kickin it with Drake and Wayne. RESPECT THE HUSSLE. smh

  • Bless

    It’s scary how many people approve of Soulja Boy. Leave his shit for the preteens. He made millions off of the success of one song, which, in retrospect, is even worse now than it was then. I can’t take SB seriously. I respect hustle in general, but Soulja Boy is wack, and if you can’t recognize that, step the fuck off of the hip-hop scene.

  • warriork

    Soulja Boy ain’t shit, give it a rest. what’s there to hate on, other rappers like Snoop Dogg, Dr. Dre and so on and so forth became legends. his second album flopped and no one talks about him anymore, he had one hit way back in 2006 and that was it.

  • Anonymous

    souljaboy lame

  • http://www.dynamicproducer.com dynamicwayne

    Shouts out to Soulja for giving the upcoming producers a chance.!!