FEATURE: Soulja Boy, Kinda Like a Big Deal

Say what you want about Soulja Boy Tell ’Em but the kid puts in work. Ever since the teen phenom Supermanned the game with heavy online self-promotion and his ultra-catchy single “Crank That (Soulja Boy),” complete with its own dance, he’s been a constant presence in the game. While some peg him as nothing more than a ringtone rapper, Soulja is a respectable producer and businessman as well. In fact, Kanye West and R&B starlet Rihanna personally called him in to add his Midas touch to their next albums. With three mixtapes—Cortez, DatPiff and Paranormal Activity—dropping tomorrow (October 31), XXLMag.com caught up with the Atlanta rapper to chop it up about jockin’ Gucci Mane, why it’s not easy working with Kanye, and writing R&B records for Rihanna.

XXLMag.com: Gucci Mane just dropped three mixtapes in one day and now you’re doing the same tomorrow for Halloween. What’s the idea behind that?

Soulja Boy: The whole idea is just flooding the game. Flooding that deck period. Just tryna keep the streets updated. I got so many styles, so many beats and lyrics. I just gotta let the people know how it’s going down. I see my dawg Gucci going real hard so we just dropping back-to-back, just trying to stay consistent.

XXLMag.com: Isn’t it a waste to throw out that much music in one day?

Soulja Boy: This is what I do. I make music. I make money. I travel the world. I make business decisions and take things to the next level. But why three mixtapes? Because I don’t wanna just put one mixtape out. I done did that before with like one every week or something like that but I don’t want people to just judge one mixtape like, “Oh, I give that four stars. I just want to put so much out that you just gonna have to fuck with one of those tapes. If you don’t like Cortez or DatPiff, you gonna have to fuck with Paranormal Activity because I’m coming so hard on there. If you don’t like party music or you listening for lyrics or whatever you listening for I gotta hit that shit on one of them tapes.

XXLMag.com: So you’re trying to show folks you’re more than a ringtone rapper?

Soulja Boy: I mean, I think [people] look at me like the nigga that’s getting money right now and if you ain’t getting money then you ain’t doing nothing ’cause money make the world go round. I ain’t saying that it’s all about money… but it is.

XXLMag.com: Yesterday we reported that DJ Whoo Kid leaked your Cortez tape early but it was still all love. That had to mess up your three tapes in one day plans, though.

Soulja Boy: I was gonna go in and just do a whole ’nother mixtape and do four of them, but I said I’m just gonna hit ’em with what I said I was… I got MySpace and Ustream doing the promotion for the three mixtapes they releasing all three of them on datpiff.com [tomorrow]. I’m still gonna be in the studio working on these other projects. Right now I need to be finishing up this Rihanna song for her album. Her album dropping on [November] 23rd so I got like less than a couple hours to get this joint turned in.

XXLMag.com: You’re producing the track or just dropping a verse?

Soulja Boy: Nah, I’m writing—the track already done, but I ain’t do the track.

XXLMag.com: Okay, so all you gotta do is spit your verse and it’s a wrap?

Soulja Boy: No, I’m writing the actual song.

XXLMag.com: Say word? How long you been writing R&B records?

Soulja Boy: I wrote “Kiss Me Thru the Phone” and Sammie sung that. I been writing, I been producing but I don’t really be up on it and go to an artist like, “You want me to write something for you?” I just always let them reach out to me like, “Soulja, I need a beat from you or I need you to do a hook for me.” I let the artist reach out to me instead of pressuring them.

XXLMag.com: Is that how you hooked up with Kanye West?

Soulja Boy: Yeah, Kanye reached out to me. He been fuckin’ with me like when I had that little situation with Ice-T; he reached out and was like, “What the fuck! Leave Soulja Boy alone.” Ever since then… I ain’t never really get a chance to thank him for that. We preformed together at the MTV Awards in like ’07, ’08 but it was like brief. We ain’t get to sit down and chop it up or whatever so he just reached out to me. We got in the studio, chopped it up and it was like history. Kanye, that nigga great. He one of the greatest to do it.

XXLMag.com: What exactly did y’all knock out together?

Soulja Boy: I produced some tracks [for him]. We got in the studio like two weeks ago and just really just I think Kanye… I work with a lot of artists but out of all of the artists I worked with I think that’s the only artist that try to push my talent to the next level, like it wasn’t easy working with him.

XXLMag.com: How so?

Soulja Boy: Like all the other artists they might want a beat or want me to write a song or hook for them, or just do a verse for them, Kanye came in like, “This the sample, I want you to use this sample and I want you to blah blah blah.” You just gotta keep redoing it until it’s perfect but I know that 100 percent, whoever spit on them, even if Kanye decide to give ’em to somebody else, whoever spit on them they guaranteed smash chart toppers.

XXLMag.com: Think he’ll return the favor for your album?

Soulja Boy: Of course the work relationship is gonna be mutual. My work ethic is crazy and of course his work ethic is crazy. Kanye ain’t even in the country right now and he still trying to work. Like I got some shit coming with him, me and Drake that’s gonna be stuuupid. Some shit with me and Drake leaked earlier this week but we just planning on taking the music shit to the next level.

XXLMag.com: What’s next for Soulja Boy?

Soulja Boy: My artist Jbar; we about to do his record deal Monday. We got this meeting with Sylvia Rhone at Universal and Steve Rifkin at SRC… These labels bidding over Jbar and we about to do this SOD label shit, too… I thought Arab was gonna be the first artist to pop off SOD but Jbar doing it with his single “Daze,” with me featured on it. That ’bout to go No. 1 on radio, his second single about to be bananas, the SOD Money Gang label is gonna be crazy. I’m looking for new talent to sign so whoever reading this on XXLMag.com y’all niggas see me in the streets or in concert or whatever hit me on the Twitter if you got talent and you think you’re gonna be the next to blow ’cause I’m signing muthafuckas. No bullshit. We just grindin’ and trying to expand. SOD until I’m dead. —Anslem Samuel

  • Mobuck$

    Damn my guy J barz where im from that spits ..straight took dudes name..w.t.f… soulja boy cant rap to me . but there is a couple beats on that mixtape that go hard tho….

  • Mario

    i gotta give dude props he’s a big deal at my house, he go hard i can’t wait for the studio album, it’s time to PLAY BALL!

  • JAY STONE

    Souldja boy is the current G.O.A.T of this hiphop shit right now.He’ll eat any emcee on the mic and then dance on your face aftewards.
    So watch out cuz his next victim might be YOUUUUUUUUuuuuu!
    Crank that soulja boy

  • klm1015

    Fuck soulja boy. KanYe better not put that bullshit on his album or im boycotting. Soulja boy couldn’t make a hot beat if his life depended on it.

  • SOUTHSIDE A-TOWN

    that Daze song is kinda hot. i like it.

  • gift

    I’m not a souljah boy fan, but I definitely gotta tip my hat to him for his work ethic, his grind, and his hustle. He revolutionized marketing through websites and various internet outlets. Niggas can say what they want about that yungsta, but he’s getting it in homie. I could use some souljah boy bread right now LMAO!!!

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  • Renegade

    What the fuckery? Kanye really needz rehab.

  • tronthhadon

    that daze song is very lame u must be tone deaf

    • SOUTHSIDE A-TOWN

      not quite. its just, i make sure im stoopid high before i even play that track. you should try it.

  • crazypapi

    Soulja Boy is like any other person around saying he signing niggas but when you my space him, twitter or message him in his website he never respond back i think its all for sales i dont believe him i wrote to him like 4 months until this day i haven’t hear a respond back so that why i think this BS

  • Trizz

    U cant knock dudes grind….he’s trying. theres alot of rappers that dont even got the mindset to try n put out 3 different mixtapes just to find out where their album should lean towards. he even stepped his punchlines up i been said his problem is he raps too slow that it just sounds retarded…year after year dude is growing as an artist…you wont catch me buying his album unless he REALLY steps it up but im over writing him off…he gonna be here for a while

  • AZ40

    Can’t knock the hustle these niggas is all about money he the type of cat that’ll sell his soul for a buck…and why not i guess you can’t really do nothing wit’ ya soul anyway right??

  • Young C Moolah

    Much respect S Beezy!! Keep em coming. You definitely are young, fly, rich, and taking over a lot of rappers careers…For those that hate on you, just let it be the fuel that powers you even more to drop hit after hit, just like the Carter =)

  • Boistop!

    All I’m saying is it ain’t hard to put out 3 mixtapes if you really don’t say shi* in any of them. Dude is wack and that’s it.

  • http://xxlmag.com jaliyah

    hey soulja boy int aint hard to put on 3 mixtapes jut dont shi* in the sentences

  • Capt. Obvious

    Okay whatever is going on in the music industry needs to stop NOW! This is just ridiculous…Why is he writing for rihanna he can’t even verbalize himself in a fucking interveiw, let alone his music. and OMG Y the fuck is he making beats for Kanye West? ok…lemme get this strait soulja boy makes his beats using Fl studio im not sure wat ye uses but i’m sure it cost a grip…i don’t understand what ye would get out of the deal other than a poorly produced song to go on his highly anticipated 5th album….hmmmmm….sumthin aint right. Bein that i actually have a brain i refuse to encourage this o 1 bit. He’s def hustlin but that doesn’t take away his from his lack of musical talent *Capt. Out*

  • $ykotic/Don McCaine

    Shorty do you…let Kanye teach you how to make beats, be humble…the jury’s out on that Ri-Ri song though…be more about $ homie be about the craft…invest some of that bread stop playing…really try to sign a cat not just your boys.

    PEACE

  • REAL TALK ’10

    We R goin in2 a new decade soon…..RIP to these wack overexposed ppl!…

    1.Soulja Boy tell’em…..RIP period!…LOL
    2.The New Boyz…both dem and dey skinny jeans
    3.Bow Wow…new jack city2…bigtime bomb!
    4.JayZ…haha he too old!
    5.Kanye west…at one time he peaked wir Graduation!…Now…..He just plain CRAZY!…

    • Deadly MIME

      true the new decade is almost here my group “Ugly People” is gonna come up.

  • REAL TALK ’10

    “Leave SB alone”..Kanye…SMH!……WTF!….SB….U R a industry hoe…U do it all fo da $$$…wit NOOOOOOOOOOOOOO Talent!!!!!!!!

  • Enlightened

    I don’t know what to say about dude anymore.

    I will give him props on this though…

    when I watched the BET Hip-hop awards, I was getting more and more frustrated at the bullshit performances. Since when did these niggas forget that they supposed to rap over instrumentals and not the fuckin CD?

    Just when I was questioning whether or not any of these niggas would put on a real “hip-hop” performance, that nigga Soulja Boy came out and did that shit. Me and my brother couldn’t do nothin but laugh because it caught us so off guard, but I actually had to say, “now that’s how you rock.”

    Of course Luda came out and really killed it, but Soulja Boy was one of the only people rappin over an instrumental instead of his CD, the beat was knockin, and he had actual stage presence. I was actually impressed by the performance.

    That being said, dude still ain’t gon’ never get in my deck, especially not these damn mixtapes, but I respect him a little more after that.

  • http://souljaboy-music.info/ SouljaBoy

    hahahaha

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