FEATURE: Moment Of Silence?

Has Hov struck again? Known for setting just as many trends as he’s ended (remember Mitchell & Ness?), the God MC recently set his sights on Auto-Tune abusive singers and MCs.

While the trend has faded considerably since hitting its peak last summer, Auto-Tune still has a strong presence on the radio. But with Hov, arguably hip-hop’s most influential MC ever, making such a strong statement, industry insiders and Auto-Tune practitioners are wondering if Hov’s “D.O.A.” symbolizes the vocoder’s funeral. XXLMag.com caught up with Soulja Boy, who recently released his first Auto-Tune records, Ron Browz, who broke through thanks to Auto-Tune-laced singles, DJ Khaled and Ace Hood, to get their opinions on the impact “D.O.A.” will have on the industry.

Ron Browz: I don’t know what kind of impact, you know? Hot records is hot records, wack records is wack records. If a record is hot and the streets feel it, they gon feel it if it has Auto-Tune or not. I’m gonna have songs with it, some without it. I’m getting nominated for awards for a record that has it in it so…

DJ Khaled: It’s an amazing record. Jay-Z is one of the best in the game. Shout to Jay-Z for shouting me out [on the record]. I salute that, you feel me? I mean, music is music, you know what I’m saying? He ain’t dissing nobody, he’s just saying it’s overdone. He shouted brothers like T-Pain that’s supposed to do it.

Soulja Boy: That’s a crazy track. I know it’s gon’ stir up a lot of controversy, but Jay-Z is one of the best so a lot of people gon be tuned into it, man. I don’t know what to say about that one. If people [will] stop using it, I don’t know, man? T-Pain, his whole thing is Auto-Tune, so you asking you think it’ll end T-Pain’s career?

Ace Hood: Shouts out to T-Pain, shouts out to Hova. Hova shouted out we the best. It’s a big record, you know? I can’t really say so. I don’t use Auto-Tune myself so I can’t really say it. I mean, T-Pain feel like he know Hov wasn’t talking to him and whatnot, so you know at the end of the day it’s all love. T-Pain do what he do. He’s one of the biggest artists in the game. He make hit records. -Bruce Moses with reporting by Devin Chanda

  • Pierzy

    Hopefully this is the death knell…

    • CHEAA

      Yo… Supposidly Diddy is pissed at jay for droppin DOA cuz diddy’s commin out with an all auto-tune album. LOL

    • Energy

      Yo, that track is FIRE. Im glad he did it. I dont think he was coming at T-Pain. T-Pain is a singer, If you listen to the track he really getting at all those rappers that now using auto-tune all the time. T-Pain is the nicest with the auto tune and shouldnt stop. All these other clowns need to quit. Im tired of this sing songy sh*t in hip hop myself. Jay killin it like when 50 killed Ja Rule for that sing songy sh*t. D.O.A

    • mo

      Man mother fuck t-pain nigga Hov should have pushed that wack nigga off of the stage he has no business being on the same stage as hov

      • http://samiswhoiam.tumblr.com Sam

        whatchu talking bout mo? t-pain is one of the most of original people out there. he was the one that brought auto-tune to where it is before anyone knew what it was. remember when everyone referred to it as his vocoder? nobody knew what he was doing. now all these rappers/singers just riding t-pain’s dick. hov recognizes that, he recognizes the creator.

        lol at soulja boy, having no idea hov respects t-pain…

  • jayhims

    yeah…pay homage!

  • Jamal7Mile

    Really man, what was T-Pain doing out on that stage during THAT song? Did somebody push him (which would’ve been the funniest thing to happen this year, if true)?

    Maybe Jay was trying to pay back Browz for producing Nas’ “Ether”. Although the beats to Ether were made way before Nas wrote the lyrics, Ron Browz started calling himself “Etherboy” and wouldn’t let that shit die. Yeah, I bet that’s it.

    Diddy is mad at Jay because his yet-to-be released album is 95% Auto-tunes! Tough break, Puff!

    D.O.A. is by far the most controversial song this year! It blew 3 A.M. out the water!

    Looking forward to more, this year! I have been highly entertained in ’09 so far!!!

    • mike

      I heard that Diddy’s album is 95% autotune as well. He’s fucked….Hov does it again. lol

  • What the ?

    What about all the XXl posters like myself that said auto tune was a shit sandwitch 2 months after it hit the radio ? the funeral was years ago in my mind, props to hov for letting all the Stan’s know, maybe T-pain will actually have to sing for once ? wait.. this will be a Akon and a T-slain funeral as well. I don’t even have a extra ounce of OE to pour out for these robots

    • youngin

      It wont end t pain or akon but it will put an end to alot of up & comers who dont really have the strong voice to be a rapper or the vocal ability to sing(ron browz)

      You have to realize akon had huge hits before autotune blew up. Locked up goes on my top 25 songs off rip.

      And t-pain has several hits with out it. And other hits its barely used only very slightly like in i cant believe it or im so hood and im a surviver. Henever really over uses it to where we wonder what his real voice sounds like(again ron browz)

      At the end of the day if it is the end of auto tune T-pain will be fine. people seem to get he writes and produces so he is forever straight

  • romil

    Hov aint killin no Autotune because we got some artist who use it right and some who use it as an advantage. You think Roger Troutman would be worrying about Jay Z;s DOA. hell naw, keep using auto tune if u feel the need to. T Pain, kanye West, and a few others know how to use it and make quality so Jay aint shuttin ish down. Jay got fame and all and thinks he will shut it down like he did the throwbacks but guess what it aint happening. Tell him to bring the Throwbacks back if anything I got a couple in the closet to dust off. Oh yeah I agree that he’s really going at Ether Boy, lol it would be senseless to go at anyone else because they tryna come up like you did, what If Biggie came out back in the day and said Death of Samples.lol

    • Naptown, IN

      Romil u r a idiot how would Biggie make a song called Death of Samples. When half his songs are samples. Stupid. and another thing Roger Troutman didnt use auto-tune he used a talk box.

      Ron Browz is 100 percent trash, he knows it and the world knows it. Only nigga thats allowed to do it is T-Pain. He started the trend and then everybody followed. Kanye is the only other nigga who can use it. Lil Wayne sound like a robot in pain when he use it, so he definetly need to stop. Everybody else need to cut it out.

      By the way the song is the dopest song of 2009 period.

      Ether > Takeover

    • maccadon

      my nigga fuck that auto tune shit. That shit is 4 them gimmick niggaz wit no talent. Niggaz like T-pain & lil wayne is y real niggaz feel hip hop is dead fuck a sound effect gimmie lyrical content. That bullshit auto tune aint hip hop its gay so miss me wit the tight t’s & straight leg jeans any niggaz feelin that type of shit is faggots by all means!!!! F.Y.I. PAC NAS & SCARFACE TOP 3 OF ALL TIME!

  • nahright

    i think its cool for T-pain to use auto-tune
    but not ron browz and soulja boy and shit.
    im not a hater but lil wayne sounds retarded with the auto.tunebut KanYe sounds kinda good

    ,peace

  • http://xxl RON SUAVE BANG BANG BOOGIE

    I’M WITH HOV!! FUCK ALL THIS AUTO TUNE SHIT, T-PAIN SHOULD BE THE ONLY ONE DOING THIS SHIT CAUSE HE WAS DOING IT ABOUT 3 YEARS BEFORE EVERYONE JUMPED ON HIS DICK!! WHERE IS THE REAL TALENT AT NOW AND DAYS?? MATTER OF FACT WHEN IS BLEEK DROPPING ANOTHER HOT SINGLE?? WHENEVER T-PAIN SINGS WITH AUTO TUNES ON BLEEK TRACK!! OH YEAH FUCK THAT LAB RAT LITTLE WAYNE!! THIS LITTLE NIGGA IS TERRIBLE!! ALL THAT I’MA GANGSTA SHIT AND HE NEVER GOT OUT THE CAR IN L.A. HOV DO YA THING NIGGA BANG BANG BOOGIE FOR LIFE!!!! CASTLE HILL STAND UP!!

  • Enlightened

    T-Pain is to autotune in the millenium what Roger was to the vocoder in the 80s.

    Everybody else… GET SOME FUCKIN ORIGINALITY ABOUT Y’ALL SELVES

  • Azhar

    I think some artist will still use wack ass auto tune just to be like, “J aint soppin me from using it, look i’m still using it” Only artist i think should be using Auto tune are Roger Troutman and T-pain mainly because that’s how they started their careers, and again J pretty much said the people who do it right should continue to do it, it just becomes corny when erbody do in it!

  • The_Truth

    ***Jay-Z is a living legend. . .but ya’ll going too far with this one.

    Jay-Z nor ANY artist has the power to make a single to shift an industry-wide trend. People are STILL going broke to buy Cristol aren’t they?? Again, Jay-Z is a legend, but ya’ll making him into a mythical Greek god. . .one single can’t stop a trend that’s translating into millions of dollars and starting careers throughout the industry.

    • Eric

      wrong! He’s got a track record with doing this shit! He said drink a certain type of champagne, people did it. he said drive a certain type of car, people did it. he said he said stop putting chrome on benzes, people did it. he said put the jersey’s away and throw on a suit and get it tapered up, and people did it. you think he is not going to influence the masses again, you’re absoultely wrong. oh yeah, this song also might stop rappers from wearing tight jeans too. lol

      • Quan

        . . i believe thats just showing how much people will listen to a rapper than being themselves. . my generation is going down the drain .. but. please get rid of auto tune. .and get some real lyricist on the mic. . the track is fire. .

    • Brooklyn B

      u must dont know hov nigga
      jay is the same one that had niggas embarassed to drive a 4.0
      and auto-tunes isnt gonna stop cause jay said so, auto-tunes is gonna stop cause the people want it to stop and jay added his stamp to it.
      “once u tagged lame in the game its follow the leader”-streets is watching-jigga man

  • LB

    It’s a shame how unobjective writing wasn’t used when showing Soulja Boy’s take on the issue. I know he had a complete thought to give also. Bad form.

  • Real Talk

    Jay isn’t opposing auto tune just opposing the auto tune trend. Cuz like wit most hiphop innovations, the industry is on some faggot type shit right now and abusing the hell out of it. Like sped up samples 5 years or so ago. Of course most just jump on the bandwagon and its ass (Soldier Boy, Diddy, Yung Berg). Others try to take it and run wit it and try to push the envelope and put they own spin on it (Kanye, Wayne).

  • $ykotic

    Well Jay already won. He created the controversy to shift the momentum from Em to him.

    Anchovy Boy Browz should feel the saltiest right now. Because he is the worst one.

  • zayzkidd

    Personally, I am happy Jay-z put this song out because I haven’t heard anyone who REALLY know how to use autotune–not even T-Pain REALLY know what he’s doing with it, lucky for him the average music fan is usually grading with a mental handicap. But, on the otherhand we all could over use what makes us hot…take Jay-Z (himself) for example, he hit with “Hardknock Life” and couldn’t resist the temptation to make 3 or 4 more songs that sounded just like it that year.

  • zayzkidd

    The first rapper who wasn’t a singer (Akon and T-Pain) to use autotune, as far as I know, was Snoop Dogg with “Sexual Eruption” but that was it with Snoop because whoever produced that song knew exactly WHEN to use it and HOW to use it, they didn’t try to force it.

  • DazzOne

    Sampling is part of the art. Autotune will never be seen in the same light as sampling records. The technology was (musically speaking) meant to help a singer who laked the chops. It’s not what Roger Troutman was using. He even incorporated the keyboard synthesizer. Talent T-Pian does not have.

    This song won’t end auto-tune, but will fuel the backlash. And no care about 3A.M. anyway.

  • God_Zilla

    I’m glad HOV dropped this song. I’m tired of the shit myself.

    It would have been better if Jay would have kicked T-Pains ass on stage.

    That would have been funny as hell.

  • Jamal7Mile

    @ DazzOne

    I co-sign 98% (I thought 3am was damn NUTS!!). Roger used a vocorder/talk-box type of device. With a talk-box you STILL gotta hit the right notes when singing with that thing. With Auto-tunes, you could sing like The Cookie Monster from Sesame Street and still come out on the album sounding like Marvin Gaye! Auto-tune software is THAT good! Ask Paris Hilton.

    Funny thing is… T-Pain CAN rap!! Seriously, don’t hate him because everyone else told you to do so (not saying that you do, Dazz). TP could (but won’t) drop the AT’s in the grave that Jay-Z dug and keep it moving. Don’t forget that he started out as a decent rapper who got flooded out by EV’RYBODY trying to get a record deal.

    T-Pain is not new… but his fame IS!!

    …sort of.

    • Sleepy Wonder

      Auto-Tune Isn’t Making Anyone Sound Like Marvin Gaye, Souja Boy’s Single Will Tell You That Itself.

  • PHATMAN803

    WHY ARE ALL YOU PEEPS GLAD THAT JAY-Z A GROWN ASS MAN, A RICH GROWN ASS MAN PICKIN ON LITTLE KIDS JUST TRYING TO GET THEIR FOOT IN THE DOOR IS IT CUZ HE’S RICH THAT’S WHY HE THINKS HE CAN SHUT DOWN THESE KIDS FROM USING AUTOTUNE
    JAY-Z ACTING LIKE YOUR DRUNK UNCLE AT THE COOKOUT RUNNING TALKING ABOUT YOU KIDS DON’T KNOW WHAT REAL MUZIK IS MAN STAY IN YOUR LANE GRANDPA AND LET THEM KIDS FID THEIR WAY

  • CLARK

    It’s a good track but it’s not going to have any impact on the use of auto-tune. It’s a stupid question.

  • ShpwTime

    I agree with ron and them. Although Hov has a valid point too much of anything is not good for anybody. I had my fun with it. All I need is some good sex or good weed and I coul sing. Im no Usher tho, lol.God is really the source not a computer program. However, I like the ability to be creative with a different meduim just I would with reverb or delay.

    In conlusion, good music is good music.

  • dusty boy

    Fuck all that shit!! Yall need to bang SCREW!!! Texas stand up!!!

    Screwed Up Click 4life!!!

  • King Joffy Joe

    I agree with Jay and all about that auto-tune shit, but what the fuck XXL mean when they say “Remember Mitchell and Ness?” Last time time I checked, throwbacks are still timeless classics, (real ones, not bootleg). And wearing something that costs $300 plus will never go out of style.

    • King Joffy Joe

      Now that I think about it, niggas been wearing Air Force 1′s ever since 1982, and ain’t NOBODY trying to stop wearing ‘em either.

  • King Joffy Joe

    And ANOTHER THING! How long have niggas been wearing fitted hats? Since the early ’90′s? Damn. I could go on forever but i’m not. It just pisses me the fuck off when someone is tryin’ to attack something that makes up 77% of my wardrobe.

  • http://myspace.com/federalranga Federal Ranga

    What’s good everybodyyyyyyyyyyyyyyyyyyy!!!!

    Look, D.O.A has no effects on Auto Tune in the game period. I’on even know why this song is such a big deal… Jay’s only saying what’s been on a lotta niggaz minds, but in retrospect this shit been going before HE EVEN JUMPED IN THE GAME. While only recently in hip hop, but still…

    I’on care, I agree with Browz… hot records are hot records…

    Just NEVER let Lil Kim or Gorilla Zoe use that shit again.

  • yessir

    NAS needs to hop on that track. I know he got some shit to say about it.

  • DWBTS

    i think jay z did this more for publicity then anything else i mean its got all you talking

  • Moriski

    @ joffe joe
    ha ha ha 77% of your wardrobe ha? fuck outa here u serious?

  • http://www.yahoo.com Dra$t-iQ Alkoholik

    man a hot record is a hot record but this shit aint gon stir shit I feel it’s a lil gay for niggas to be talkin bout the next nigga’s threads and auto-tune be gay too

  • chillin mayne

    screwin a song dont work with every single track…on sum trax it improves the sound on other tracks it really makes it a mess…like peaches and cream screwed..HOT…”nothin” by nore screwed… HOT..most of da times screw is jus wack tho

  • slim blntz

    this trend needs to be over asap cuz its garbage

  • big ron

    hov back on that shit he just tellin niggas to be orginal it worked for t-pain now u have monkey see monkey do out this bitch jay said it on jezzy’s i put on remix i don’t need no t-pain he put’s on for his culture(hip-hop) that’s a mutha fuckin fact listen close for the jab to game give it to a blood let a crip walk on it!

  • bajapanti

    that track is fire “i kno we in a recession but the music ya makin gon make it the great deppression” n das just gettin at everyone in the game hov is soft for not pushin dat ugly nigga off the stage

  • RAZ

    I guess my only problem with the song is if you listen to Jay’s Funk Flex interview, he excludes T Pain, Kanye, and Wayne. R&B guy I can see T Pain cause he brought it back and he’s abut to exclude Kanye and Wayne is kinda like D eatin, Jay is a legend so he can say somethin is wack regaurdless of who use the style. Death to auto tunes for Weezy and Yeezy

  • jake

    oh god cuz jay z is the king of rap and anything he says goes right? im sure everyone who ever used auto tune is just never going to get heard of again… man im sure this song is going to end careers… hahaha right

  • ruffhuff

    wrong! He’s got a track record with doing this shit! He said drink a certain type of champagne, people did it. he said drive a certain type of car, people did it. he said he said stop putting chrome on benzes, people did it. he said put the jersey’s away and throw on a suit and get it tapered up, and people did it. you think he is not going to influence the masses again, you’re absoultely wrong. oh yeah, this song also might stop rappers from wearing tight jeans too. lol
    ————————————-

    yea because crys wasnt even around before jay z started rapping about it right?… and nobody puts rim on thier benz in videos anymore huh?.. man i cant remember the last time i seen someone wear a jersey…. shut the fuck up idiot get off jays dick… he’s a pretty good rapper but it aint like everything he does is whats going on… cuz he must’ve ended nas’s career too huh?… and his last two albums sold so many that neither went platinum cuz he has so much influence?… you probably think american ganster was a classic album… shit you probably thought it was a good movie too

  • mc Lestrone

    Jay-Z is a legend,you can say what you want , but he is one and only…Greetings for Jay-Z from SERBIA!!!!

  • jonjon23

    I guess when you’re a washed up old man who wants to remain in the spotlight you would do anything to stir up controversy. Rap is a young man’s game–let the kids come up. Jay Z-the Brett Favre of rap!

  • Oldman!

    Yo!Straight up,you fools going to learn to respect your elders one way or another!FUCK AUTO TUNE!!!It was wack when it poped off,and now everybody and their mother using it,be yourself bitches,whats the matter you cant use your own voice or your own lane?!Kepp wearing nut huggers homos!!you fools dress like the 80s punk rockers that you all dissed a minute ago,your the biggest biters and unoriginal generation yet.Your claim to fame is autotune?WACK!Thats why Hova and Em still relevant fools,and both would smash your favorite rapper!!!3A.M. Is fire!lyrics people!!!Not snappin and wearing tight ass jeans with pink and purple laces,your fucken corny!Punk Rockers!!!!Be ORIGINAL!!!!Idiots!!!

  • Rell

    Big up to Hov, this track is ill. I dont think he was tryna put a end to the whole autotune thing but its alot of artist out here that just overdue it. Like its T-Pain’s niche, he brought it back it and made the Roger thing hot again. But its gettin out of control, now to the point that some artist throw it on a song when its not even needed. Dont get me wrong some artist sound straight with it, such as Weezy and Kanye. Then you got wack artist, like Ron Browz tryna blow up off it like Pain but lacks the quality of music or talent. Lets just get back to basics people, hard beats and lyrics.

  • BNE

    i know buckshot da bdi and krs-one have a song called robot so hove isn’t the only one

  • SkepHova

    Yo ma boy Hova just struck a cord again,he always does,Diversity is needed in MUSIC else it will be boring.Rappers switch up…. worddddddd(Bumping to D.O.A ryte now)