Don’t Forget ‘Em

ALL HEADS RECOGNIZE: MORE MCS ON THE RISE

B.O.B.

bob.jpgWhile many of his classmates were blowing off schoolwork, getting fitted for their caps and gowns, Bobby Ray Simmons (a.k.a. B.O.B.) was dealing with a whole different level of senioritis. Last fall, the Atlanta native secured a deal with the Atlantic-distributed Rebel Rock label—a full half-year before the teenage MC graduated from high school. With his self-titled debut due this fall, B.O.B. is well ahead of the learning curve.

A multitalented rapper/producer, B.O.B. spent his high-school years recording independently as part of a duo called Klinic. When his partner, Swagg, quit the group the summer before his senior year, B.O.B. recorded “Cloud 9,” a soulfully melodic celebration of inebriation, and arranged to debut the song at T.I.’s Club Crucial the week before classes started. The track so impressed local impresario Thomas “TJ” Chapman that he offered to manage the youngster and helped him garner a deal with producer Jim Jonsin (Jamie Foxx, Trick Daddy) and his Rebel Rock label. Now, B.O.B.’s first few months out of high school are being spent prepping not for college or a day job, but for his full-length debut. Talk about pomp and circumstance.

clydecarson.jpg

CLYDE CARSON

Clyde Carson is down with the MC-as-entrepreneur program. Born and raised in Oakland—and heir to the independent hustle pioneered by Northern Califorefathers like Too $hort and E-40—the young go-getter took a 2001 trip to NYC, where he soaked up the mixtape game. Back in the Bay, he formed a trio, the Team, with fellow indie scenesters Mayne Mannish and Kaz Kyzah, and scored a local radio hit with 2004’s “It’s Gettin’ Hot.” In 2005, he assumed control of local indie label Moe Doe Records, incorporated the It’s Good Beverage Co. and launched his own energy drink (Hyphy Juice, naturally).

These credentials, and his distinctive whisperlike flow, caught the attention of Southern Cali’s current king, The Game, whose backing led to a joint venture between Moe Doe, Black Wall Street and Capitol Records. After more than a year of studio time—long enough for Carson to record guest vocals for artists like Styles P and drop another Team album—Carson’s debut, Theatre Music, is set to hit shelves in January 2008. Led by the synth-driven club bumper “Two Step” (produced by Dr. Dre acolyte Neff-U) and “Doin That,” a duet with newly minted teen sensation Sean Kingston, the album aims to make the 25-year-old paper chaser moe doe than ever.

DIAMOND & PRINCESS

dp.jpgWhile the South has distinguished itself with numerous innovations during its recent dominance of rap, in at least one respect, it’s just like its East and West Coast predecessors: Its roster of successful female MCs has been pathetically short. But now the Dirty may have not one but two ladies ready to challenge the boys—Diamond and Princess of Atlanta’s Crime Mob.

Alums of A-Town’s Cedar Grove High School (a.k.a. Crunk High, the alma mater of Scrappy and Trillville), the pair first came on the scene in the spring of 2004, while still in school. Their boisterous verses on Crime Mob’s call to riot “Knuck if You Buck” established them as the stars of the group—a role they relished in live performances and videos and continued on the ’06 smash “Rock Yo Hips.” With charisma and experience that belie their youth (Princess, above right, turned 20 this past February; Diamond won’t until next year) and an as-yet-untitled girls-only album in the works, the lovely ladies of Crime Mob seem ready to lead the charge in hip-hop’s battle of the sexes.

glasses.jpgGLASSES MALONE

With Compton and South Central well established in the national rap consciousness, raspy-, big-voiced Glasses Malone is hoping to make Watts, site of the famed 1965 riots, L.A.’s next hip-hop hotbed.

Gaining local acclaim through mixtapes like White Lightnin’-Stixxs and an affiliation with The Game’s Black Wall Street, Malone caught the eye of former Aftermath A&R Mike Lynn, who signed him to his Sony Urban Music–distributed imprint, Big Ego Entertainment, in 2005. While things moved slowly within the major-label miasma, Malone kept busy, working on mixtapes like Streets of L.A. and his MySpace blog, which ranges from self-promotion to well-thought-out essays on subjects such as Jay-Z’s artistic growth.

This past March, following Mike Lynn’s departure from Sony, the 28-year-old rapper jumped ship to Mack 10’s Cash Money–distributed Hoo-Bangin’ Records. With the DJ Toomp–produced, Akon-featured “Certified” percolating on Los Angeles radio and with a full-length debut, Beach Cruiser, due out this Thanksgiving, Malone’s all set to tell the whole world Watts up.

GUCCI MANE

gucci.jpgDespite a series of pitfalls that would end the career of many a rapper, Gucci Mane remains one of the most talked-about artists in Atlanta. Born in Alabama, the 27-year-old moved to the ATL when he was nine, cutting tracks in local studios as a young teen. In spring 2005, he collaborated with fellow up-and-comer Young Jeezy and came out with a major national hit called “Icy.” A little more than a week before his debut album, Trap House, hit stores in May, though, he was involved in a shooting that resulted in his arrest on murder charges.

While those charges were eventually dropped, Gucci spent the last half of ’05 in jail for an unrelated assault. Released in January ’06, he spent the year rebuilding his buzz, releasing an indie album, Hard to Kill, powered by the underground Atlanta bangers “Pillz” and “Freaky Gurl.” The signs of rebirth caught the attention of Atlantic Records CEO Craig Kallman, who signed the resilient rapper last December and looks to put out his third album, Back to the Trap House, in October.

Hurdles cleared, Gucci Mane has come full circle in two tumultuous years. Checking out our watches, it’s about his time.

CLICK HERE TO SEE THE REST OF OUR HONORABLE MENTIONS

AND DON’T FORGET TO CHECK OUT THE TOP 10: Next Up Pt. 1 & Next Up Pt. 2

  • Hip Hop since 79′/Raised under Reagan

    Okay, no Gemini? or Big Sean?

  • N.O. 4 life

    Diamond and Princess are the best female rappers out here….gucci mane…HELL NOOO…i aint ever heard bout these other dudes ima do some research…wale shoulda been up here though

    • Chamillitary_828_Soldja

      you damn right. D. & P. are killin’ it

  • http://www.myspace.com/mcdanny Danny!

    Wowwwww.

  • http://xxlmag.com Bol

    If I was a rapper and I couldn’t make this year’s Next Up list, I’d probably just quit.

  • Anli(Aint.Nothin.Like.It)

    Not that congested sounding fuck…He sound worst than Jim Jones! Damn is this what i got to look forward to.

  • scrilla

    gucci is a real street nigga definitely on the come up stay makin that dope music nigga

  • ricosuaveatl

    diamond and princess are the truth…and being an ATLien I can appreciate B.O.B….but like N.O. 4 Life said “WHERE’s WALE????”…Wale is the truth….

  • AZ40

    Really?!!

  • http://www.myspace.com/mcdanny Danny!

    >> If I was a rapper and I couldn’t make this year’s Next Up list, I’d probably just quit.

    Heaven forbid! It’d be a shame for someone to change career plans ’cause they didn’t make it onto this oh-so-coveted list.

  • http://www.skavenger.com Luc Rules!

    Gucci mane sucks so fuckin bad i wanna kill him. g malone is the shit tho watch out for him commin soon!

  • http://www.skavenger.com Luc Rules!

    Gucci mane sucks so fuckin bad i wanna kill him! G Malone is the shit tho watch out for him commin to a hood near you

  • http://www.myspace.com/donnygoines Donny Goines

    How ya’ll forget ya boy on this list????

    Man, can I get any love lol. Its all good, I’ll just work harder and bug ya’lll even more. Much love.

    Donny Goines

    • Duke

      man i couldnt agree more.how come dudes not on the list.

  • Game Recognize Game

    I read the issue and this is some real slim type shit…Budden should be on the cover. Lil boosie is nice but not top 10 cover more of the honorable mention type. Gucci bag is the weakest mc since benzino. On a side note whatever happen to noah?

  • Boo-Yah

    Props for recognizing Glasses Malone! The young new West artists are out to re-establish the left coast.

  • F!

    kinda funny you used Mistah FAB as the main graphic, but dont include him in the list….

  • NAWLEDGE

    GUCCI MANE?!?!?!?!?!?!?!
    HE SUCKS BALLS!!!!
    PLIES>GUCCI MANE
    HURRICANE CHRIS>GUCCI MANE
    TRINA>GUCCI MANE!!!!!!
    GUCCI SUCKS!!!!

  • they love to hate the bay

    look out for clyde carson!!!!

  • Danny

    Termanology?

  • tj

    ummmm…….. where is papoose and whop are these other people….gucci mane should not be up there AND JUST LIKE N.O. SAID WHERE THE FUCK IS WALE AT.

    WALE DONT SAY WA LE.

  • 2wack

    still no bishop lamont..wtf

  • Lunatic_63

    Clyde Carson & G.Malone are doin they thang!! props for showin them love XXL!!

    can’t wait for both there albums, don’t sleep people!!

  • Aftashok

    where’s Wale? like everyone else sayin….Bishop Lamont? Gemini? Flo Rida? Brisco? DG Yola? JAY ELECTRONICA!!!!! Trae? Foxx? Serius Jones?? coulda even put Stack Bundles on there posthumously!!!

  • http://Dubcnn.com 909_Drifter

    Do Not sleep on G Malone N Clyde Carson these dudes are bringin fire to the game….

  • Paul

    Crooked I is by far the best rapper on that list

  • JasonKeith734

    The new west coast artists 4sho. F.A.B. Murdered Royce 5’9 in that battle and Im from Detroit.

  • Lunatic_63

    Crooked Muthafuckin I

  • http://WWW.WESTCOASTDYNASTY.COM THEWEST

    CROOKED I MAN BEST MC ALIVE THE MANS THE TRUTH AND SPITS FIRE
    http://WWW.WESTCOASTDYNASTY.COM http://WWW.MYSPACE.COM/CROOKEDI http://WWW.DUBCNN.COM/MEDIA/HIPHOPWEEKLY/
    witness for yourslef

  • Styles

    Great to see Glasses Malone up there. Also be on the look out for Problem of Compton, CA. That boy is the real deal. Also Mykestro, Battlecat’s little brother. There is a new movement going on in the West.

  • Gamma

    Tru life,Red cafe,Termanology,Cassidy,Juice,9th Wonder I mean he’s not a rapper but everybody is going to want beats from him soon,Big Gem Stones also known as Gemini, chamillionaire,Trae,bohagon,littles,Black Milk,Jae Millz,Loaded Lux,bishop lamont,Paul Cane I mean there’s alot more XXl watches to muck damn BET I mean realy CUCHIE MAN OVER CHAMILLIONAIRE? WTF WHEN THEM NIGGAS FLOF THE GONNA LOOK STUPID BUT IT’S STILL LOVE THO.

  • Gamma

    OH YEA BOOBY CREEKWATER TOO DAMN XXL SLIPIN MAYNE!

  • Disrup

    this list is bullshit..i could name a hundred more deseverin emcees who spit that raw-real lyrical hip hop.

    • A

      I second that!!!

  • Doobie

    Nawledge said:

    GUCCI MANE?!?!?!?!?!?!?!
    HE SUCKS BALLS!!!!
    PLIES>GUCCI MANE
    HURRICANE CHRIS>GUCCI MANE
    TRINA>GUCCI MANE!!!!!!
    GUCCI SUCKS!!!!

    LMAO! That is so, so true. I was at a strip club and recently and I heard some of his stuff. I was like goddamn this dude sucks.

  • BAY BOI

    Clyde Carson & The Team always come hard prove me wrong

  • http://www.xxlmag.com EReal

    Ca$his
    Bishop Lamont
    Flo Rida
    Wes Fif
    Termanology
    ^^
    MY list.

    Diamond can get itttttt…. yeeeaaahhhhh. She can rock her hips and sit on this. lol.

    1 hunned.
    (FIRE JAY-Z 07!!)

  • Durty

    Yall fuckaz dissin GUCCI MANE, one of yall e-mail thugs talkin you wanna kill Gucci, well the last mafuckaz try’d that end up in body bags, all 3 of em, personally by Gucci, he may not be the best or half-way descent rapper, but still one of the realest(No BodyGuards Included)

  • N.O. 4 life

    durty^^^ aint lien though gucci real if he say he’ll kill ya he prolly would but that doesnt really make him a good rapper does it?

  • bayboy510

    they doin somthing rite! CLyde Carson is fuckin clean, dont even think of talkin shit if uve never heard him,

    wheres ya boy”???

    mistah fabs on the 2nd page

  • Arizona hip hop

    you need to put Jehuniko on that…

  • http://MYSPACE.COM/KINSNSPACE KINSNSPACE

    PEACE,ALANTA REALLY HAS A HOLD ON THINGS.THERE IS QUALITY MUSIC FROM ALL SIDES.YOU JUST GOTTA KNOW WHERE TO FIND IT.DONT GET ME WRONG, ATLANTA HAS ENDLESS AMOUNTS OF DOPE ARTISTS BUT,9 OUT OF 10 THE RAWEST/PUREST FORMS ARE NOT FINANCIALLY BACKED,SO MOST POPULAR RADIO STATIONS STILL TAKE TOO MANY SLEEPING PILLS AND DONT GIVE RESPECT WHERE IT IS MOST DESERVED.I KNOW THAT’S CORPORATE AMERICA SO I GUESS YOUR BEST BET IS TO “DUMB IT DOWN”(PERSONAL OPINION)-PEACE
    IF YOU AGREE/DISAGREE COME VIBE;
    MYSPACE.COM/KINSNSPACE , KIN CAMELL@IMEEM.COM

  • Pingback: XXL’s Next Up «

  • westindeed

    CROOKED I
    BISHOP LAMONT
    SLY BOOGY
    YA BOY
    GLASSES MALONE
    MYKESTRO
    BIGG NORTH
    PROBLEM
    TAJE
    LUNCH
    H.I.T
    CASHIS
    PRIME

    ALL THESE CATS ARE DOPE’R THAN MOST ON THAT LIST.
    I DONT GET MAD THOUGH, CAUSE I KNOW THE WEST IS COMING BACK STRONG…

  • T-BONE

    Dont know much about dem other rappers, but clyde carson is the real deal! Keep it hyphie! Sucka’s betta stop sleepwalkin on da bay!

  • http://myspace.com/crookedi boss

    WHERE IS CROOKED I ON THIS LIST? YALL RETARDED HE SHITS ON ANY OF THESE DUDES NEXT UP IS BUDDEN BUT HE A SOUR GRAPE CROOKED I IS THAT DUDE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! myspace.com/crookedi

  • Baby F Dave

    Crooked I is the hardest ever.. Period

  • T-Bone

    my list is mainly street niggaz
    Gucci Mane
    Jiggalo
    Spot
    Boosie Bad Azz
    Trae

  • di-c

    CROOKED-I is the new school role model.

  • A

    LORD, I KNOW THAT I HAVENT SPOKEN TO YOU IN A WHILE AND IT MAY SEEM LIKE I ONLY TALK TO YOU WHEN I WANT SOMETHING. BUT PLEASE, PLEASE LORD, PLEASE BRING HIP HOP BACK TO NY. I CANT TAKE IT ANYMORE. IF I HEAR ANOTHER RAPPER LIKE A GUCCI MANE OR ANY OTHER OF THESE WHACK EMCEES I’M GONNA START LISTENING TO FOLK MUSIC.

  • Pingback: XXL MAG HONORABLY MENTIONS GUCCI MANE AS NEXT UP!! « The Hip Hop Cosign

  • angie ru

    dont ever sleep on clyde carson my daddy doing it aint no nigga in tha game killing fuckin wit him

  • Pingback: in46 » Don’t Forget ‘Em

  • I’M_909_

    where is:
    sly boogy
    lunch
    kartoon
    40 glocc
    Bigg North
    Dirty Birdy
    Diamonique

    why they trying to keep the I.E out the game………come on and show us some love XXL, please.

  • Brent Barry

    Crooked I is the truth the nicest mc on west don’t sleep!! Cats like Bishop lamont, Ya boy, Sly Boogy, Glasses Malone are also beasts from the West!! All these Niggas are the new school of Westcoast music!!

  • meli$$a

    Yall gonna talk about up and coming talent and not include the prince of the westcoast, KG and Vern?? these dudes been killin it in the underground for a minute now.. peep http://www.myspace.com/kgvern you gotta hear that fire