Master P
1998 Man of the Year

masterp2.jpg The first rapper to make $100 million, the first rap star to retain full ownership of his masters, Percy “Master P” Miller pioneered the artist-as-businessman prototype so prevalent in hip-hop today. After turning his Bay Area retail shop No Limit Records into an independent label in the early 1990s, P moved his operation to his native Louisiana and, with a distribution deal through Priority Records, established a gangsta-rap dynasty that had the whole world saying his trademark “Ugghhh!” In 1998, he earned an estimated $56.5 million, which landed him in the top 10 of Forbes magazines’ list of highest-paid entertainers of the year.

This past May, P announced he’d formed Take a Stand Records, a clean-rap label intended to shed a positive light on hip-hop. Coming on two decades in the game, the 38-year-old mogul tells us all ’bout it, ’bout it.

I always thought I was gon’ master whatever I do in life. That’s why I call myself Master P. And I always thought it was no limit to what I could do… I always thought of being unique, and I think that’s what really drew a mass amount of people to what I did. If a kid didn’t get nothing else from me, they could see that I started off in the project, and then every time they see me, I was tryna do some type of business or grow. I think a lotta kids could really look at the blueprint and say, wow! The kids seen the type of money that you could make off the sound that I created, which was more of a rowdy, jump around in the club. I kinda took the whole military thing from my grandfather. That’s what the “Ugghhh!” come from. It was street music, but it was also feel-good music. That’s why it crossed over to suburbs, to the hoods, to just anybody. With me making songs like “Swamp Music,” that made people understand that it’s cool to be country and you could be from the streets and tell your story.

I come from the projects, so my people was about working. They wasn’t about sitting around for a welfare check. So I just took that as a challenge: My parents are hard workers, but we still stuck in the ghetto. I just can’t get no regular job. And I was like, I’ma just start putting my story, everything I done been through, my family, my friends in this music… Being in the Bay Area half of my life—my mom lived in Richmond, Calif.; my dad lived in New Orleans—I was able to do like a South/West vibe. The Bay Area was big already from sellin’ records in they market—E-40, Too $hort—so it just put me up on my game. I didn’t know nothin’ else but: Make a couple CDs, go out and sell it on your own. Then I opened up a record store in Richmond, which was No Limit Records.

——- Read the rest of our Master P feature in XXL’s September 2007 issue (#95)

XXL Staff Picks for 1998

Songs of the Year:

“Déjà Vu (Uptown Baby),” Lord Tariq & Peter Gunz
“Ha,” Juvenile
“Get at Me Dog,” DMX
“Victory,” Puff Daddy and the Family featuring the Notorious B.I.G. & Busta Rhymese
“Money, Power & Respect,” the Lox featuring DMX & Lil’ Kim
“Make Em Say Uhh!” Master P
“Money Ain’t A Thang,” Jay-Z featuring Jermaine Dupri
“Nann Nigga,” Trick Daddy
“I’m Not a Player,” Big Pun
“Superthug,” Noreaga

Albums of the Year:

Aquemini, OutKast
The Miseducation of Lauryn Hill, Lauryn Hill
It’s Dark and Hell Is Hot, DMX
400 Degreez, Juvenile
Hard Knock Life: Vol. 2, Jay-Z

  • 8-TRACC

    Fuck all that first shit. DMX had two platinum albums out that year, he was the the man of that year

  • 8-TRACC

    Fuck all that first shit. DMX had two platinum albums out that year, he was the the man of that year

  • killa

    And big pun ??? of album of the year ???

  • Incilin

    Yeah I would say man of the year was either Jay or more likely even DMX. This man of the year stuff is sorta unfair; it seems to be bias towards people who made business strides. So far the two winners have been Puff and Master P. While Biggie and DMX, as well as Pac and Jay and Ms. Hill, all of whom released classics those years aint win. The “man of the year” award seems to credit people who make money and not the people who made great music. Note how Lauryn Hill released the best album that year, plus she won 5 grammys, had the best selling album, and had one of the most well reviewed albums (XXL gave it the XXL rating which it didnt give any of these other albums) and yet she’s not even a cannidate in the poll.

  • KLETEWOOD

    MAster P dropped that Snoop album in 98′….not his best work.

    Master P did drop “ghetto D” in 1997. Thats why he’s the man of 98.

    DMX did come out with Two hot albums in 98. “Its dark and Hell is Hot” & “Flesh of my Flesh, Blood of my Blood”. Both albums were dope!

    RR were on hit back then.

    The sound was original, lyrics were hard, and everyone was saying “Stop, drop, shut ‘em down open up shop
    Oh, no
    That’s how Ruff Ryders roll”….

    I remember college basketball players jumping up and down screaming that shit during MArch Madness.

    I’m from the West…but, the East was on Fire that year.

  • J.R.O.

    How the hell is Lauryn Hill going to win MAN of the year?? Nah, I’m playin’, I hear what you all are saying.

  • Guy 8

    FUCK DMX. Hes a bitch. Jay-Z was the man of the year. Got the grammy. And went multi-platinum with Vol. 2! Hard knock life hoes!

  • me nigga

    man of the year is not just about the best album retards (see album of the year duuhhh!!)its about all around bizness moves and beleive it or not back then master p was relevant. its ashame he fell off so hard tho

  • Incilin

    Me Nigga,

    Wait a second, they have a “Album of the Year” article too? If that’s the case then I’ll reconsider my point. All I’m saying is that XXL seems to focusing on the people that moved the genre foward commerically rather then those who pushed the culture foward artistically.

  • KLETEWOOD

    ….you have to have the Best Albums to become a player in the game and to be recognized as man of the year. Solid business moves come from the marketing of good albums. You can’t be Man of the year…when your albums suck Ballz. (duuhhhh)!!!

    Thats why Master P would never be the Man of 07. As a matter of fact, I don’t know who the hell will be the Man of 07. Nobody’s done shit this year.

  • suckaniggadickmakeaniggarich

    CAPITAL PUNISHMENT WAS ALBUM OF THE YEAR….REALLY TALKIN

  • http://www.xxlmag.com RApId tOnGuE

    RAPID TONGUE IN YO MOTHERFUCKIN AREA/TALK SHIT AND I’LL MOTHERFUCKIN BURY YA/YOU AINT NO FRIEND OF ME/MATTER FACT, YOU A ENEMY/MIX THE PURPLE STUFF WITH THE HENESSY/SO YOU CAN GET DRUNK QUICKER/I RHYMES SICKER THAN ANY BITCH NIGGER/I’M SICK OF YOU WACK RAPPERS/I BE SHITTIN ON YOU WACK RAPPERS/I NEED PAMPERS!!!YOU CANT BEAT ME!!!!

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  • Pimp C

    New Orleans ain’t in the south.
    Check the timezone, nigga.

  • Pingback: V-D-B: The Wu-Tang Moutain » Blog Archive » XXL Staff Picks for ‘97

  • http://www.xxlmag.com RApId tOnGuE

    PIMP C AINT PIMPIN SHIT/I’LL POP THIS NIGGA LIKE A FUCKIN ZIT/GO DO SOMETHING BESIDES TALKIN SHIT!!!

  • http://www.xxlmag.com RApId tOnGuE

    HEY YO, XXL MAGAZINE!!!I GOT AN IDEA THAT WILL MAKE YOUR MAGAZINE MORE INTERESTING!!YA’LL SHOULD HAVE AN ONLINE FREESTYLE BATTLES BETWEEN USERS AND PRINT THE BEST FREESTYLE ON YOUR MAGAZINE BY THE COMMENT SECTION!!!AFTERALL, XXL IS A HIP-HOP MAGAZINE!!MIGHT AS WELL SHOW SOME FREESTYLE TALENT ON THERE, RIGHT?

  • Trizzle

    Pimp C Says:

    August 9th, 2007 at 4:50 pm
    New Orleans ain’t in the south.
    Check the timezone, nigga.

    lmao his fat ^ ass would prolly say some shit like that too

  • Stax On Deck

    Master P was holding The South down b4 we was dominating da game. Master P still caked up what da fuck deez lamez thinkin…

  • MorphineRoberts

    Master P Earned 56 Million so he was the man of the year. Fuck DMX. JayZ, ang Big Pun! Fuck New York. Suck a dick Yonkers, Marci Projects, and BX!

  • Boi Boi

    The Bay stay networking with tha South & Mexico & Colombia muwahaha

  • suckaniggadickmakeaniggarich

    @ MorphineRoberts

    Master P raps for simple-minded, uneducated assholes….Big Pun was too complex for your dumbass

  • smac

    xxl will give man of the year to Jay-Z later on, like 2001 or 2003?

  • http://www.xxlmag.com/?p=12800 DC’s Finest

    I don’t know Lauryn Hill murked da competition dat year. The Miseducation was flawless even 4 a r&b album. And she won like 10 grammys…Master P 0…. Jay won one as well…

  • Mighty Mighty T.N.

    #
    RApId tOnGuE Says:

    August 9th, 2007 at 5:24 pm

    HEY YO, XXL MAGAZINE!!!I GOT AN IDEA THAT WILL MAKE YOUR MAGAZINE MORE INTERESTING!!YA’LL SHOULD HAVE AN ONLINE FREESTYLE BATTLES BETWEEN USERS AND PRINT THE BEST FREESTYLE ON YOUR MAGAZINE BY THE COMMENT SECTION!!!AFTERALL, XXL IS A HIP-HOP MAGAZINE!!MIGHT AS WELL SHOW SOME FREESTYLE TALENT ON THERE, RIGHT?

    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
    No, actually, that sounds like a terrible idea.

  • GINO

    stop hatein… sayin P wasnt on top your foolin yourself

  • DNERO718

    LAURYN HAD THIS YEAR ON SMASH..JAY MADE IT TO SUPERSTAR STATUS..GOTTA GIVE IT TO P..NO LIMIT IN CIRCA 98 WAS LIKE G UNIT IN 04 EVERYTHING THEY DROPPED WAS PLATINUM OR GOLD EVEN SILK THE SHOCKER BUMASS…DON’T 4GET MOBB DEEP’S “MURDA MUZIK” ALBUM THAT QUIET STORM JOINT WAS A CLASSIC AND THE LP WAS PRODIGY AT HIS BEST

  • N.O. 4 life

    Master P was the first to do that rap mogul type stuff from ground up…he was the blueprint for jigga and others…
    without N.O. where would the south be??

  • 8-TRACC

    What do you mean without N.O. where would the south be. Did you forget about the Ghetto Boys,Scarface, UGK,OutKast, Goodie Mob, Come on dogg these were the real rappers of the south who put it down. No disrespect to Master P. but the cat could not rap for shit. Lets just call it like it is. He is the Hood version of diddy. Cant Rap for shit but he knows how to make his money. Eastside Long Beach, Ca Foe LIfe!!!!!!!!!!!!!!

  • triplesixninja

    u haters make me sick to my stomach. Master P put the south on the map, not to mention put kniccas on game who otherwise may never have had a shot at this rap shit. Youngbleed:one of the dopest lyricists ever, Fiend, Mystikal, Kane & Abel, MAC, MR. SeRV ON. I agree from a rap aspect Big PUn had probably the sickest album of the year. ANd DMX was a beast with his first two albums. But none of those kniccas had landed on Forbes richest entertainers list, not even Jay-Z’s overrated ass. Master P flipped a fucking malpractice lawsuit for the death of his grandfather into a multi-million dollar rap label. thats why that knicca is the 98 man of the year. oh and a sidenote the 97 man of the year should have been wu tang. puffy is alright but wu tang is for the children. anybody got a problem with what i said i cant help it, the facts speak for themselves.

  • triplesixninja

    yeah maybe master p isnt the most lyrical mafucka to do it. but c-murder was pretty dope with the lyrics. but i aint even going to get into all that. the point is master p was part of that woop a knicca ass music movement that lil jon and popularized years later. some times i dont feel like listening to some real deep introspective shit. sometimes i just want to crack a kniccas domepiece.

  • Cuban Link

    I think DMX deserved it over him, but sall good I can defiantly see P taking it too.He was so ill back in the day, before that whole Lil Romeo shit.

    Bout it Bout it is one of those songs that you can jam to forever and have it still sound new

  • http://leemangenayahoo.com lee mangena

    tupac was tha man that year,2 years after the passing of this great artist.

  • N.O. 4 life

    lol…there are always gonna be good rappers from the south and there always has been…im just saying that the N.O. was prolly the most influential…If you think about it N.O. was the first city to be dominant in the south…these other cities followed our blueprint (which is a good thing)…go see the men of the year for ’99 and you’ll see what i mean

  • 93 or so

    no Moment of Truth?

  • Yungmando

    You guys are dumb! Master P is the man of the year not only because he released an album that year but becuase he probably made more money than anyone else in the rap game that year, probably even MORE than Puff Daddy (as he used to call himself back then)even with Ma$e,Biggie & Lil Kim! P had a lot of deals going on all of which made him rich BITCH!!!!

  • kenny

    What do you mean without N.O. where would the south be. Did you forget about the Ghetto Boys,Scarface, UGK,OutKast, Goodie Mob, Come on dogg these were the real rappers of the south who put it down. No disrespect to Master P. but the cat could not rap for shit. Lets just call it like it is. He is the Hood version of diddy. Cant Rap for shit but he knows how to make his money. Eastside Long Beach, Ca Foe LIfe!!!!!!!!!!!!!!
    those rapper was out before’but none of them make impact in the south like mp and most of them BROKE

  • http://xxlmag take a stand 9/4/07

    hiphop is dead thanks ATL

  • http://xxlmag take a stand 9/4/07

    What do you mean without N.O. where would the south be. Did you forget about the Ghetto Boys,Scarface, UGK,OutKast, Goodie Mob, Come on dogg these were the real rappers of the south who put it down. No disrespect to Master P. but the cat could not rap for shit. Lets just call it like it is. He is the Hood version of diddy. Cant Rap for shit but he knows how to make his money. Eastside Long Beach, Ca Foe LIfe!!!!!!!!!!!!!!
    none of them made an impact like MP did and they had major deals

  • Biggie

    P Has Come A Long Way, He’s One Of The Best Rappers Ever, But People Are Too Fake These Days To Realize It. Just Because He Ain’t Makin Hits These Days, It Doesn’t Mean He’s Done, “I Need Dubs” Was One Of His Hottest Joints Ever.

  • Louisiana soulja

    These niggas talking about man of the year not album of the year, you dumb fucks. “DMX should have gotten it because he had 2 platinum albums that year,” yeah ok and what else did he do? This nigga P was about money and smart with it.

    Stop hattin on the SOUTH

  • BOI BOI

    yall heard what he said people?? RICHMOND,CA. THE BAY AREA: where mothafuckaz soak game, run off, & get rich off of hehe

  • bottom boi g

    Master P is a Hiphop mogul and wil go down in history as a mogul, just like DIDDY, russel Simmons, and now JAy-z. The reason that they are moguls is because there hustle game is more than music. They brought hiphop into different markets. P was the first rapper to own all his masters do you fools know how big that is. If 50 or another overated rapper owned there masters they would be even more rich but for LIFE. Thats why he was the man of the year because he came out and did things nobody else was doing. One of the greatest hustlers of all time. Pluse the nigga help Snoop get off death row when everybody was scared of suge. P was way more connected. Suge wasnt fuckin with the nigga

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