Flipagram Signs Licensing Deals With Major and Indie Labels

In what the mobile app's founders are calling a “sweeping series of global licensing deals,” Flipagram is set to bring its users a massive catalog of music. The app—which allows users to set sequences of photos or video clips to music--has come to terms with major and indie labels alike, counting Warner Entertainment, Universal Music Group, Sony Music Entertainment, the independent music conglomerate Merlin and a host of other labels, as well as a litany of publishing houses like Sony/ATV Music and BMG. Flipagram also announced that it has raised over $70 million in investment capital, led by some of the tech world's traditional heavy hitters.

So what's the goal? "The goal is to be fully licensed for this usecase," said Farhad Mohit, Flipagram's founder and CEO. He continues: "This usecase hasn't been done before on really this scale. Traditionally these things fall into a category of rights that you have to negotiate individually. Individually, people never really had any access to libraries of music for their creations at all. So in order to license this usecase we needed to have a deal with the industry where we're in the clear for doing it then. The good news now that they licensed the case, [labels] are now formally introducing us to the artists who may not of yet heard of Flipagram and what it is."

With the new deal user can now access a huge catalog of music to use as their soundtrack to their Flipagram stories. "You want to touch millions of people and help them tell their stories, it's going to be happening with the mobile phone, it's going to be happening with something like Flipagram," he said.

Check out Tech N9ne's post on Flipagram that serves as a good example, click here.

Flipagram is based out of Los Angeles, and at the end of last year counted some 30 million users. By adding the massive library of music, the board of directors hope to continue what is already staggering growth. The app already includes links to buy any song that is playing on iTunes, or to listen to it on music streaming giant Spotify.