Apple CEO, Tim Cook narrates it's "Better" commercial for Earth Day. Expressing the responsibility the multinational corporation takes on to make better and more effective products, not just for the consumer's benefit, but also for the planet's sake, the CEO speaks on the importance of efficient resourcing. "It's in our DNA and better can't be better if it doesn't consider everything; our products, our values, and an even stronger commitment to the environment for the future." Tim Cook says. Apple is steadily committed to limiting it's carbon footprint and with minimal packaging, the use of greener materials, and the capabilities to be solar powered, Apple is setting the standard for innovation.

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