After much anticipation, Beats Music has arrived.

Today (Jan. 21), Beat Music enters the arena of music streaming subscription service with an official launch in the U.S. Developed and led by respectable names such as Jimmy Iovine, Dr. Dre, Luke Wood, Trent Reznor and Ian Rogers, Beats Music aims to deliver a personalized and curated listening experience that’s never been done before.

"Popular music is created in bite size pieces, one song at a time – but most people need more than four minutes to be truly satisfied," said Jimmy Iovine in a press release. "It takes a highly curated, uninterrupted sequence of songs to achieve a fulfilling music experience, where the only song as important as the song you are listening to is the song that comes next.”

During launch day, Beats Music is offering a free seven-day trial, which will then give you the option to subscribe for $9.99/month. Currently, the service is available on iOS, Android and Windows Phone, as well as the web. Music fans can stream or download music to listen offline.

Beats Music will also feature a collection of editorial experts who will curate playlists for listeners. XXL is among music brands such as Pitchfork, Rolling Stone and Hot 97/Power 106. You can now download the app for free on iTunes.