While most modern bicycle manufacturers go for sporty and flashy themes, or the illusion of quality under a hip facade, Lorenzo Martone’s recently launched Martone Cycling Co. takes a design-driven approach to the bike, whereby style and quality meet in the middle. Intended for city use, the bicycles employ an automatically-adjusting gear system, meaning no ugly cables. For your carrying needs, Martone has incorporated a far-from-provincial basket at the front. The minimal designs are made even more chic by the monochromatic color options of the first collection. Click here to see the vibrant RED, WHITE, BLACK SILVER and GOLD MCC bicycles online.