HIP-HOP ON A HIGHER LEVEL
G-Shock Announces 35th Anniversary Limited Edition Red Out Series
G-Shock unveils its latest red out collection for spring 2018.
Lil Yachty and Nautica to Continue Partnership in 2018
Lil Yachty and Nautica renew their partnership for 2018.
OVO and Jordan Brand Announce the Release of The Next Sneaker Collab
OVO announces the release date of its next Jordan Brand collab.
Here’s Where You Can Buy Drake’s $40,000 OVO Air Jordan 8 Calipari Sneakers
Drake's super limited OVO Air Jordan 8 Calipari sneaker can now be purchased for an astonishing price.
Top 5 Sneakers Coming Out This Weekend Including Air Jordan 13 Retro Olive and More
Here's XXL's top five sneaker picks of the weekend.
New Era Celebrates Yams Day 2018 With Yamborghini Collection
New Era commemorates the late A$AP Yams with a Yamborghini headwear collection.
Lil Yachty and Rae Sremmurd Star in Reebok’s Always Classic Campaign
Reebok unveils its "Always Classic" campaign featuring rapper Lil Yachty and duo Rae Sremmurd.
Puma and Diamond Supply Co Team Up for Spring/Summer 2018 Collection
Puma and Diamond Supply Co have a brand new collaboration for the new year!