Diddy’s latest business venture may very well take over the beverage industry. Earlier today, Diddy and actor/producer Mark Wahlberg have partnered with fitness and wellness water brand, AQUAhydrate. The entertainment and brand moguls will oversee business strategies in retail partnerships with former Fiji water CEO, John Cochran. “This is a truly innovative company, and I’m thrilled to be part of it,” says Wahlberg. “We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I ...

Producer and rapper Lil Jon is planning on joining Zumba Fitness with a new single and nightclub series slated for April. Pitbull and reggaeton singer Don ...

Jay-Z doesn’t look like he’s slowing down with his new business ventures. Today, he announced signing a worldwide publishing administration deals with Warner/Chappell Music. In a ...

Every year Forbes unveils a list of the world’s richest moneymakers. While young talents like Justin Bieber is on the quick come up with $55 ...

Record sales may be on a steady decline, but rap stars still command big bucks. Five years ago, Forbes Magazine published its inaugural ...

Power couple indeed. Forbes has named Jay-Z and Beyoncé the world’s highest paid celebrity couple of 2012 after they grossed a combined $78 million last ...

Although women clearly dominated Forbes 2012 list of the Ten Top-Paid Celebrities Under 30—which was revealed Thursday (July 12)—one rapper made sure to represent for ...

Inspired by his recent Powermat collaboration, XXL's Good Life takes a look at Jigga's long-list of business ventures and endorsements...

Lil Wayne is adding another responsibility to his already piled-high plate. Weezy has teamed up with DJ Scoob Doo for the launch of BreadOverBed.com, a ...