Russell Simmons, Brian Robbins and Steve Rifkind Team Up To Launch New Label

Russell Simmons, Steve Rifkind and Brian Robbins are coming together to push forward their latest innovative idea. Earlier today, Universal Music Group announced their partnership with Simmons, Rifkind and Robbins to launch All Def Music, which is a label that will center around signing, developing and promoting artists on YouTube. UMG also revealed that ADD appointed Rifkind as president of CEO of All Def Music and ADD Management. The first artists to sign to ADD Management are poet, comedian and musician John A. Baker Jr. who is professionally known as “Spoken Reasons.” Asher Roth is also set to jump onboard for an ...

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