Jay-Z Helps to Unveil Bacardi’s New Cognac D’ussé

Last night (May 9th) at a private tasting session, Bacardi unveiled its own Cognac brand with the help from Roc Nation’s founder Jay-Z. Named D’usse (pronounced as “dew-say”), the Cognac line would be available for sales in September. This addition of D’usse makes Bacardi an official competitor in the U.S. Cognac arena. With a retail price of $44.99 per 750-ml bottle, consumers can expect this newly launched line in direct competition against established Cognac brands such as Hennessy, Remy Martin, and Courvoisier. While Cognac certainly holds a significant share in the global liquor market, the brandy isn’t popularly consumed by the younger ...

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