In 1992, Reebok made the strongest possible statement on the court. ‘‘What we needed was a larger than life presence, a basketball prodigy that would forever change the game," says Reebok's Vice President of Classic, Basketball and Entertainment, Todd Krinsky. And they got just that with the league's most dominant player, Shaquille O'Neal. After partnering with the brand, Shaq would go on to become Rookie of the Year and dominate in two of the game's esteemed shoes: the Shaq Attaq and Shaqnosis. During a press launch held yesterday (February 19) at the Project Trade Show in Las Vegas, Reebok Classics welcomed ...

MMA monster Quinton “Rampage” Jackson is training for the fight of his life. At least that’s what his main card UFC fight against Glover Teixeria ...

Co-headlining with Coldplay, Jay-Z rung in the New Year with a special concert held at Brooklyn's Barclays Center. Looking dapper in an Yves Saint Laurent ...

Co-headlining with Coldplay, Jay-Z rung in the New Year with a special concert held at Brooklyn's Barclays Center. Looking dapper in an Yves Saint Laurent ...

XXL contributing writer, DJ Rhude gives the play by play on 2K Sports' launch party for NBA 2K13 and more...

A look inside Jay-Z's star-studded 40/40 grand opening inside Barclays Center in Brooklyn, NY...

A sizable group-which composed of Matt Kemp, Kid Cudi, Santigold, Usher, Olivia Munn, fans and L.A. socialites— gathered at Milk Studios in Los Angeles Calif. ...

Twelve Bar has created a limited edition t-shirt to commemorate the achievements of 17-year-old Brooklyn native Lia Neal, the second ever African American woman to ...

Following in the footsteps of last year's KAWS collaboration, Hennessy has teamed up with legendary graffiti artist Futura for another one of it's limited edition bottles. Futura ...