Nike Unveils Air Max 1 Just Do It Sneakers

To help celebrate Nike’s 30th anniversary of its “Just Do It” campaign, the Swoosh unveils a brand new iteration of its signature Air Max 1 silhouette with special motifs honoring the iconic slogan.

Set to release this summer, Nike's latest Air Max 1 features a white premium leather construction with black and orange accents complementing the upper. Named after Nike’s popular campaign from the 1990s, this Air Max 1 also includes special all-around motifs and Swoosh patches featuring the “Just Do It” slogan across the entire canvas of both shoes.

Along with the release of the white Air Max 1, Nike will also drop an orange iteration of the Just Do It sneaker with the same features as the upcoming white iteration.

The Nike Air Max 1 Just Do It is expected to release on Thurs., June 28, for a suggested price of $110. Look for Nike to officially unveil the orange version of the commerative shoe in the days to come.

In related Nike news, the Swoosh is set to launch a new collaborative shoe with Houston rapper Travis Scott. With an Air Jordan 4 Retro design, the pair's colorways pay homage to former NFL team the Houston Oilers. Releasing next month, the shoes will be limited in quantities and set to sell at select Nike retailers.

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