Asics Unveils New Hypergel Kenzen Sneakers

Sneaker brand Asics recently introduced its most innovative running franchise with the worldwide launch of the Hypergel footwear collection. Unveiling the first iteration of the series with the Hypergel-Kenzen, the new line of footwear combines street style with Asics' high performance Gel technology.

In celebration, Asics and Foot Locker are rolling out a Hypergel-Kenzen x Aoki campaign featuring international DJ and producer Steve Aoki. The campaign will celebrate those individuals who are constantly in search of inspiration. The campaign will come to life across multiple channels including a Steve in 24 digital content series showcasing Aoki’s non-stop movement throughout a full, 24-hour period.

Designed with an all new innovative knitted material, this Asics Hypergel Kenzen includes a bully, multicolor midsole that provides the ultimate comfort for all runners. In addition, the sneakers outsole is built with a firm traction grip and Gel-Lite units to maximize usage.

Available now at select Asics retailers and accounts, the Asics Hypergel Kenzen is retailing for a suggested price of $130. Available in three colorways—black, red and white—the shoes will be limited and sold only in the U.S.

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