Rich The Kid, Big Sean, ASAP Ferg and More Star in New Era’s Latest Campaign
New Era Cap has joined forces with a number of today's biggest hip-hop names in the game for a brand new MLB campaign dubbed “We Who Reign."
The largest, cross-cultural campaign for Major League Baseball in New Era’s history, “We Who Reign” ushers in the 2018 MLB season with a new campaign full of all-star athletes and award-winning artists. The list includes Washington Nationals right fielder Bryce Harper, Houston Astros' second baseman and reigning American League MVP Jose Altuvé, eight-time All-Star Robinson Canó, New York Yankees pitcher Dellin Betances, Boston Red Sox outfielder Mookie Betts, Chicago Cubs second baseman Javier Baez, LA Dodgers shortstop Corey Seager and Toronto Blue Jays ace pitcher Marcus Stroman. In addition to atheletes the campaign features both emerging and veteran musicians, producers, models, artists and creatives such as Big Sean, YG, A$AP Ferg, Rich the Kid, Mike WiLL Made-It, Dave East, Nigel Sylvester, Hebru Brantley, Victoria Brito, Cintia Dicker, Coco & Breezy and Kitty Cash.
An exclusive new film, narrated by Rakim and directed by Marcus Smith, will also feature never-before-seen content including a brand new track produced by Mike WiLL Made-It, as well as original artwork by Hebru Brantley. In addition, the special collective of athletes and artists will be featured in a series of campaign images that will be seen at retail stores nationwide.
Check out New Era's brand new campaign visual below.
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