Lil Yachty and Rae Sremmurd Star in Reebok’s Always Classic Campaign
For this year's spring/summer 2018 campaign, Reebok will keep things classic by paying homage to its most iconic silhouettes with its latest promotional push. Revealing the brand new "Always Classic" campaign, the sportswear brand taps some of today's most influential artists and fashionistas to star in this worldwide campaign. Among those featured in the promotional ad are rap's Mississippi duo Rae Sremmurd and the King of the Youth Lil Yachty.
With a focus on Reebok's iconic silhouettes from the 1980s, the campaign pays tribute to four of the brand's most popular sneakers—Freestyle Hi, Classic Leather, Club C and Workout Plus. Pairing the shoes with different celebrities and influencers throughout the campaign photos, Reebok's "Always Classic" push delivers a message of individual empowerment while encouraging the push of creativity to new depths.
Also joining the "Black Beatles" rappers and Lil Boat in this Reebok campaign is pop superstar Ariana Grande, international supermodel Gigi Hadid, model Sharina Gutierrez, R&B singer and model Teyana Taylor, graffiti artists Felipe Pantone and Sany and K-pop sensation Somi.
Look for Reebok to launch its "Always Classic" campaign this January.
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