Adidas Celebrates Five Years of Boost Technology With Anniversary Pack

Five years after Adidas Running released their first-ever running silhouette with Boost technology, the Energy Boost returns. To celebrate the milestone, the Energy Boost is updated and re-released in its original black and yellow colorway as part of an anniversary pack that features three popular adidas sneakers—the Energy Boost OG, Energy Boost and Ultra Boost LTD.

The original Adidas Energy Boost was built with a heel-to-toe Boost foam in the sole and midsole that stores and returns super fast, lightweight energy. The new updates and integrations to the five-year pack will include an improved and simplified mid-foot construction combined with a lighter cage for a more accommodating fit. The enhanced tech fit system will focus on the elastic support in the forefoot to help provide superior comfort and an upper with a snug feel. The Continental rubber outsole will adapt to every runner’s foot strike by moving in tune with Boost technology to provide a more flexible and enhanced grip.

All three celebratory sneakers from Adidas will release starting this Thurs., Feb. 1, at adidas.com and at select Adidas retailers worldwide. Look for the Energy Boost OG to retail for a suggested price of $150 while the Energy Boost will retail for $160 and the Ultra Boost LTD for $220.

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