Bape and Heineken Team Up for #Heineken100 Limited Edition Collab
Every fourth quarter of the year, Heineken is known to release a limited edition collab celebrating the beer company’s #Heineken100 program. For this year, it will be no different as Heineken has teamed up with Japanese retailer Bape for the the release of a four-piece capsule collection paying homage to the Amsterdam beer brand.
Compromised of four signature Bape pieces, the #Heineken100 collaboration is decked out in black and green garments with Bape’s iconic ape pattern used on one of the garments. Consisting of a coach jacket, pullover shark hoodie, kangaroo pouch and a six-pack bottle carrier, all items from the collection include dual-branding from A Bathing Ape and Heineken.
For last year's #Heinken100 campaign, the beer company teamed up with luggage brand Tumi for the release of a three-piece custom collection featuring signature travel bags.
The Bape and Heineken 2017 collaboration will launch in limited quantities starting Tues., Dec. 12 at a Heineken pop-up store in New York City. You must be 21 years of age and older to purchase this collection. Follow the beer brand on Instagram for more details on Heineken's pop-up store.
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