Musician and G-Star Raw's co-owner, Pharrell Williams, stars in the brand's fall/winter 2017 campaign alongside a dynamic collective of creatives, including Adwoa Aboah, Jean Campbell and Lennon Gallagher. Highlighting the brand new styles of the iconic G-Star Elwood, Skateboard P and the designers showcase the new G-Star threads for the upcoming seasons.

Photographed by Collier Schorr, the fall/winter 2017 campaign ad sees international cover girl Adwoa Aboah, fellow models Jean Campbell, India Graham and Brooke Perry, Scottish actor and campaigner Connor Newall and Lennon Gallagher previewing G-Star's latest product innovations: EarthColors, new and all-natural dyes applied to the iconic Elwood design, and the second series of G-Star Elwood X25, curated by Pharrell and expected to launch later this year.

Along with the lookbook, G-Star Raw released a video featuring the campaign stars talking about their view of the world they live in, and what matters to them the most right now. The talented group speaks their mind while choosing to wear the G-Star Elwood in their own singular way.

The G-Star Elwood has been a symbol of innovation for G-Star Raw and endures as one of the most recognizable jeans in history. Created in 1996, the Elwood was the first pair of jeans ever to be constructed using the 3D method.

The brand new G-Star Raw Elwood jeans fall/winter 2017 campaign will launch in September 2017. Check out the brand's video lookbook below.

G-Star Raw

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