Andre 3000 Stars in Tretorn’s Fall 2017 Campaign
Andre 3000 is the latest rap star to appear on campaign ad for a fashion label. Teaming up with Swedish footwear and outer brand, Tretorn, the ATLien stars in the brand's new fall 2017 lookbook as well as Tretorn's promotional video ad.
This fall Tretorn will celebrate the 50th anniversary of the iconic Nylite silhouette. The brand taps rapper 3 Stacks to initiate the brand’s Nylite artist series by featuring the “Hey Ya!” rapper in a slew of different Nylite iterations—set to drop in the coming months. Highlighting the label’s upcoming colorways and models, Tretorn’s new collection will feature silhouettes in dressed in—red, navy, black, nude, white and off-white.
Along with Tretorn's lookbook, the Swedish brand released a short visual featuring 3000, where the he explains his love for fashion and art while sketching an abstract design throughout the video.
The unveiling of Tretorn's lookbook marks the first of many projects to come from the brand and Andre 3000. This winter, Tretorn and the Outkast rap star will unveil Andre’s debut design collaboration. In the meantime, look for the brand new fall 2017 Nylite styles to start releasing within the weeks to come.
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