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BBC Ice Cream and VFiles Team Up for T-Shirt Collaboration


Today, BBC Ice Cream a​nd New York boutique VFILES announce the launch of their first collaborative collection featuring a batch of unreleased t-shirts. Inspired by the iconic BBC and ICE CREAM logos from the past, the brand new collection consists of eight new tees.

Compromised entirely of all short sleeve shirts, the collection features iconic BBC and Ice Cream logos from the early 2000s. First seen on Lil Yachty during one of his performances, the collaborative tees include both the VFILES and BBC ICE CREAM logos as well as BBC ICE CREAM’s iconic “Running Dog” and “Cones N Bones” graphic designs.

The shirts are set to retail for a suggested price of $60 per tee. Both the BBC and VFILES stores in NYC will carry four styles out of the eight, that will become available in-store only at their SoHo flagships from 12pm-7pm, starting this Friday, July 14. The VFILES destination for the shirts will be located at 12 Mercer Street while the BBC store is located at 7 Mercer Street. Shirts will be sold in limited quantities and available only while supply lasts.

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