Palace to Open Up First Flagship Store in New York City
One of the most popular streetwear retailers in Europe is making its way to the States this May. Based out of London, U.K., skateboard brand Palace will open up its first flagship store in the U.S. soon.
Teasing the grand opening a few days ago with a short Instagram clip, today Palace releases a video commercial ad featuring famed actor Jonah Hill. In the visual, the Super Bad actor is seen on the phone talking to his agent as he walks through a dark alley in the streets of NYC. A few seconds later, a giant robot in the shape of the letter "P," stands in front of the acclaimed actor and dips off moments later in the sky. The Palace robot makes its way through the streets of New York, eventually landing in Dumbo, Brooklyn, where it transforms into the signature triangle Palace logo.
Towards the end of the video, a mysterious release date of 05.05.17, pops up on the screen, with New York City written across the bottom of the visual, which only confirms the future grand opening of Palace's NYC store in the coming days.
Make sure to check back with XXL for more information behind the grand opening of Palace's first flagship store in the U.S.
Top 5 Sneakers Coming Out This Weekend Including Air Jordan 5 PRM Pure Platinum, Air Jordan 11 Low GG Blue Moon and More